Frugal Marketing Tip, December 2008

–> Frugal Marketing Tip, Ten Great Rules for PR in the 21st Century

–> Friends and Colleagues Who Want to Help

  • Real-Life Law of Attraction Success Stories: Real Stories of People Manifesting Health, Wealth, and Happiness is the name of a brand new and very nice book just released (December 1) by Rich German and Robin Hoch.
  • OS Radio is looking for guests to join them on Book World News.
  • Yvonne Perry has a nice new e-book focused entirely on book promoting online, called Book Marketing in the Digital Age: Online Promotion Made Easy.
  • Among the more interesting people I’ve found on Twitter is Kenneth Yu.
  • Marcia Yudkin is giving away a 12-page report,”33 Keys to Thriving During a Recession”
  • Small Business CEO is a nice new magazine available online at no cost, from the good people at Healthy, Wealthy N Wise.
  • My friend Susan Daffron has a nice new book called Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise. Order it on December 11th for free shipping and a big pile of bonuses, including my report, Buzz-Based Book Marketing

(Click here to continue reading)

–> Hear and Meet Shel, December 2008

–> Recent Media Coverage of Shel and His Work, 12/1/08

–> Anatomy of a Promotional Offer
This is a real offer (actually two real offers) that I’m making to you–and then I’m going to analyze it and show you my exact thinking in constructing it. I think this may be extremely helpful in your own marketing, especially since I deliberately violate two key marketing rules. (Click here to continue reading)

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
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–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.