–> Positive Power Spotlight: Equality Business Advisory Council

–> Another Recommended Book: The Customer Delight Principle

–> Holiday Special: Principled Profit
Get a special deal on Principled Profit this holiday season, perfect for gift giving! Order 4 to 9 copies for just $12.95 each plus shipping (actual shipping if they’re all shipped to the same address, or $4.30 each if you’d like them shipped to different addresses), or order 10 or more copies and pay just $10.50 each plus shipping. For foreign orders, order 4 and pay $12.95 each plus $12 shipping, or order 10 or more copies and pay $10.50 each plus shipping. Please note if you’d like a gift acknowledgment included and/or autographed copies.

–> Do Your Holiday Shopping With Us–Discounts on Books for Your Favorite Entrepreneurs
With the holidays coming up, this is a great chance to save money on Shel’s books–they make fabulous gifts for the entrepreneurs, authors, marketers, and business managers in your life, or for those who’d like to be authors or marketers.

–> Friends and Colleagues Who Want to Help

• Marcia Yudkin is giving away a 12-page report,”33 Keys to Thriving During a Recession”
• Mark Joyner’s up to something mysterious (and no doubt extremely profitably to those who follow his advice)–and this time, he has the help of 668 people who entered their best thinking about the four most important areas to invest. Knowing Mark, my guess is that he’s talking about investing things other than money…
• Small Business CEO is a nice new magazine available online at no cost, from the good people at Healthy, Wealthy N Wise.

(Click here to continue reading)

–> Hear and Meet Shel, November/December 2008

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

–> “Savory Sixteen” a Frugal Birthday Alternative: Shel Horowitz’s Frugal Fun Tip, November

–> Do Your Holiday Shopping With Us–Discounts on Books for Your Favorite Entrepreneurs
With the holidays coming up, this is a great chance to save money on Shel’s books–they make fabulous gifts for the entrepreneurs, authors, marketers, and business managers in your life, or for those who’d like to be authors or marketers. (Click here to continue reading)

–> Friends and Colleagues Who Want to Help

• Marcia Yudkin is giving away a 12-page report,”33 Keys to Thriving During a Recession”
• Mark Joyner’s up to something mysterious (and no doubt extremely profitably to those who follow his advice)–and this time, he has the help of 668 people who entered their best thinking about the four most important areas to invest. Knowing Mark, my guess is that he’s talking about investing things other than money…
• Small Business CEO is a nice new magazine available online at no cost, from the good people at Healthy, Wealthy N Wise.

(Click here to continue reading)

–> Hear and Meet Shel, November/December 2008

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Down to Business

• Busted — Business Planning Excuses
• Logo Concepts
• One Great Site is Better Than Tons of Bad Ones
• Stop Pitching Everybody and Nobody and Start Selling to Your Target Market
• How to be a Great Social Networker
• How Poor Usability Can Kill Your Copy and Conversions
• What Customers Hate About You
• Promote Early, Forcefully, and Fast
• Are You Making This Mistake?
• Is Your Marketing Killing Your Product?
• The Lurking Danger in your To-Do Lists
• A Short Course in Media Publicity
• Don’t Waste Money on Wretched Advertising!
• Just Follow This 7-Step Marking…
• How to Have More Fun in Your Business
• Here’s a Good Idea: Profit From the Next Wave of Info-Publishing
• ‘Knew’ and ‘New’ Factors…
• How to Sell to Anyone
• Fortin on 3-Part USP
• Consulting for Results
• How is Your Business Different?
• Managing Customer Criticisms and Complaints
• Fifteen Things the Media Hates
• Fifteen Things the Media Loves
• Fast and Cheap Banner Testing With Google AdWords
• Social Networking: The Five Biggest Mistakes Nichepreneurs™ Make

Peace & Politics

• Action Day
• Rovian Politics Chose Sarah Palin
• Wild Weather Creates Chances for Political Progress
• Templar Trail
• Home of the Brave

Frugal & Fashionable Living

• Save Money on Home Energy Costs this Winter
• Dusting Off the Old Crockery Cooker
• From Toxic to Healthy and Safe Cleaning Products Guide
• Individual Choices Can Have an Impact on Global Climate Change
• You…An Uber Shopper?

Ethics Articles

• Win the Battle, Loose the War
• Social Entreprenuership
• Hometown Advantage
• A New Social Era
• Start With the Truth

French onion soup, complete with Gruyere cheese and sliced baguette…bread pudding with artichokes and spinach, and three kinds of gourmet bread…made-from-scratch, hand-rolled butternut squash ravioli with an intense, buttery mushroom-cranberry sauce…and home-made oatmeal-chocolate chip cookies for dessert.

That was the menu for my son’s “savory sixteen” birthday party. He, his older sister, and three friends spent a whole afternoon cooking, and then served us (and themselves) a fabulous repast, on our good china, complete with cloth napkins.

The ingeredients cost about $100 (certianly less than seven people going to a fancy restaurant) and we have tons of leftovers, incuding a full casserole’s worth of bread pudding (they made two).

And he and his friends had a great time! They got to be creative, to explore their passion for food, to step out of the usual 20 dishes that we all have in our repertoire, and to hang out with friends. Some of the kids are still talking about it two weeks later.

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

Thursday, December 11, 1:00 p.m,. ET/10 a.m. PT - Cross-Marketing: How to Turn Competitors and Complementary Businesses Into Partners Webinar for http://www.youspeakeasy.com

Friday, December 12th, I am the featured Inspirational Luminary on InspireMeToday.com. InspireMeToday.com is a website that provides the best inspiration daily, each day from a different Luminary from the fields of empowerment, health, business, family, loving relationships and more. You’ll enjoy reading my my personal 500-word text of the best things I’ve learned in life, as well as the 30-minute interview with me by Gail Lynne Goodwin. There’s normally a fee, but as my gift to you, just click here to access the inspiration for free!

Thursday, December 18, 9 p.m. ET/6 p.m. PT – Book Marketing: Radio Interview with Dr. Charlotte Thompson, http://internetvoicesradio.com/Arch-DrCharlotte.htm

Friday, December 19, guest blogger for Logoworks. “Green Principles as a Success Strategy” (don’t have the link yet, sorry)

Friday, December 19, 5:30 p.m. – Western Mass. Tweetup, The dirty Truth, Main Street, Northampton

Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM). 12/15, Loretta Gregorie, 10,000 Villages; 12/29, First Night Northampton

Replay of my book marketing teleseminar for HappyAbout.com at http://happyabout.info/hidden/HappyAbout-MarketingTeleseminar03-ShelHorowitz.wav, which covered
1) Your web presence
2) Online community participation
3) 4-5-day Amazon Push
4) Various techniques to drive book sales

And if you want to plan ahead… I’m doing another teleseminar for Gail Richards of AuthorSmart on book marketing, February 10, and one on cost-effective direct mail for Lorman Educational, March 11. I’m speaking live at CAPA University in Hartford May 9. Details will follow, probably in January.

Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange:

• Why ethics makes your business stronger
• What Johnson & Johnson understood about crisis management that Ford had no clue about
• What the REAL Arthur Andersen would have thought of his company’s role in the Enron scandal

And plenty more: <a href=”http://www.b2bpowerexchange.net/video/video/show?id=2069901:Video:5206″>http://www.b2bpowerexchange.net/video/video/show?id=2069901:Video:5206</a>

Follow me on:

• Twitter: https://twitter.com/shelhorowitz
• Facebook: http://www.facebook.com/profile.php?id=536574918
• Plaxo: http://pulse.plaxo.com/pulse/profile/show/128849525442/

1.Real-Life Law of Attraction Success Stories: Real Stories of People Manifesting Health, Wealth, and Happiness is the name of a brand new and very nice book released today by Rich German and Robin Hoch. Whether it’s weight loss, career success, or recovery from major illness, this book has something to offer anyone with a goal. The offer was supposed to be over by now, but as of today (December 15), the above link still includes a big 70-item bonus package, including an article by me. Oh yes, and a percentage of every book sold goes to the Boys & Girls Clubs.

2. Been putting off starting your blog? Get a ton of free advice from the recognized experts: Denise Wakeman and Patsi Krakoff, a/k/a The Blog Squad (is that great branding or what?). They’re doing a free call just for my subscribers, January 8, 2 p.m. ET/11 a.m. PT.  Click here to register.

3. Marcia Yudkin is giving away a 12-page report,”33 Keys to Thriving During a Recession” that she wrote at the request of a few clients. It is available for downloading at no cost, and you also have permission to share the report. Download it at http://www.yudkin.com/recess.htm

4. Another recession-buster from Biana Babinsky: the no charge report, “5 Keys For Getting Clients
During Recession.”

5. Small Business CEO is a nice new magazine available online at no cost, from the good people at Healthy, Wealthy N Wise. They’re featuring one of my articles right now, Five Ways to Increase Profitability By Doing the Right Thing. The rest of the mag is at http://www.SmallBusinessCEOMagazine.com

6. My friend Susan Daffron has a nice new book called Publishize:How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise. . Unfortunately, the launch bonus package seems to be gone.

7. Radio host David Ewen writes, “Hello, at COS Radio we are looking for guests to join us on Book World News. On this weekly show, we talk about what is new in publishing, book marketing, and anything else new in the book world. We talk about anything from inside an independent press, book events, new technologies, new ideas in marketing, etc. In the past we’ve had great guests like Google Books, Wall Street Journal, and Publishers Weekly. Our shows can be found on www.cospRadio.com To be a guest on our show, email TodaysAuthor [AT] yahoo.com.” I’ve been a guest on his show as well. If you haven’t done radio before, this is an easy and safe way to get your feet wet.

8. For all you eco-frugalists out there: Reena Kazmnan of Eco-Artware, a friend and occasional client, just posted a video, 8 ways to wrap a present using old newspaper.

Some of the opportunities mentioned may pay commissions. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.