Book Marketing Tip of the Month, October 2008
–> Tupperware Parties for Books? Why Not?
For years, the house-party concept has been used to sell products, especially in the network marketing industry. Think about Amway/Quixstar, Avon, and other household names. and think about Tupperware, which probably did the most to popularize the model–so much so that the phrase “Tupperware party” came into the language. (Click here to continue reading.)
–> Holiday Special: Principled Profit
Get a special deal on Principled Profit this holiday season, perfect for gift giving! Order 4 to 9 copies for just $12.95 each plus shipping (actual shipping if they’re all shipped to the same address, or $4.30 each if you’d like them shipped to different addresses), or order 10 or more copies and pay just $10.50 each plus shipping. For foreign orders, order 4 and pay $12.95 each plus $12 shipping, or order 10 or more copies and pay $10.50 each plus shipping. Please note if you’d like a gift acknowledgment included and/or autographed copies.
–> Do Your Holiday Shopping With Us–Discounts on Books for Your Favorite Entrepreneurs
With the holidays coming up, this is a great chance to save money on Shel’s books–they make fabulous gifts for the entrepreneurs, authors, marketers, and business managers in your life, or for those who’d like to be authors or marketers.
–> Recent Media Coverage of Shel and His Work
A new feature: spotlight on some of the places where Shel’s been featured recently.
–> How to Get Grassroots Marketing for Half-Price
Over 300 pages of solid information on lowering your marketing cost, boosting your return
–> Friends and Colleagues Who Want to Help
- Your Chance to Blog at FastCompany.com
- Powerful Interview with Joe Sugarman, and More
- Paulette Ensign’s Publishing Prosperity Course
- JointWinWin.com
- Perfect Networker
–> A No-Cost Way to Connect with Reporters Seeking Stories
My friend Peter Shankman, a very well-connected PR guy in NYC, has started a no-charge service called Help A Reporter Out. He sends queries from reporters a few times a day, and if there’s a good fit, you answer the journalist. And he gets some leads that never make it to Profnet/PR Leads. This should be a no-brainer–but don’t abuse it. Only answer if you’re approrpiate for the query, or else you’ll spoil it for yourself and everyone else . If you get one good lead in a year, it’s worth it. He has passed on leads from the NY Times and Washington Post, as well as lesser venues. Sign up at www.helpareporter.com
–> Finally–An E-Book Site Puts Authors’ Needs First
Writers: Mark Victor Hansen (of Chicken Soup fame) has just launched a very author-friendly e-book/multimedia content distribution site at http://www.youpublish.com/referredby/shelhorowitz. No fee to set up, no fee to upload your files (wide range of types), 50% commission.
–> Facebook Teleseminar with Mari Smith
If you’re not on Facebook yet, you may be missing valuable business opportunities. If you are on Facebook, are you getting the most out of it for your business? Recently, The Blog Squad grilled Mari Smith about why you need to be on Facebook and how to use the social networking site to be smart about building your business. Now you can get access to the audio program from the live teleseminar for an investment of only $20.
–> You’re invited to join Foundercontact
Christophe Poizat, founder and chairman of the International Network of Social Entrepreneurs (INSE) has invited you to receive a free membership with Foundercontact. Foundercontact International Ltd is a web 2.0 online marketplace designed to bring entrepreneurs into contact with 3500 investors for seed, early stage, or growth capital. With members from 5 continents and 93 different countries, it opens up international business opportunities for entrepreneurs. Sign up at http://www.foundercontact.com/user/register
–> Hear and Meet Shel, September through November 2008
–> Which of Shel’s Books is Right for You?
–> Latest Additions to the Websites
–> Administrative Information
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–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.
Published monthly since July, 2007 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388
November 24th, 2008 at 8:22 pm
[...] Shel wrote an interesting post today onBook Marketing Tip of the Month, October 2008Here’s a quick excerptFor years, the house-party concept has been used to sell products, especially in the network marketing industry. Think about Amway/Quixstar, Avon, and other household names. and think about Tupperware, which probably did the most to … [...]