Yesterday, Wednesday, October 15, I blogged about some aspect of poverty as part of Blog Action Day. 7000 blogs will participate. Please stop by and see my post: http://www.principledprofit.com/good-business-blog/

–> Newman’s Own: Positive Power Spotlight, October ‘08
If ever a business created the perfect positive storm around quality, integrity, and product story, it was Newman’s Own. This selection of salad dressings, snack foods, and other goodies has been on my list of businesses to feature in this column for many years. It took Paul Newman’s death to move it to the front of the line.

–> Another Recommended Book: The 4Cs of Truth in Communications
The 4Cs of Truth in Communications: How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication, by Isabelle Albanese (Ithaca: Paramount Mountain Publishing, 2007)

–> Holiday Special: Principled Profit
Get a special deal on Principled Profit this holiday season, perfect for gift giving! Order 4 to 9 copies for just $12.95 each plus shipping (actual shipping if they’re all shipped to the same address, or $4.30 each if you’d like them shipped to different addresses), or order 10 or more copies and pay just $10.50 each plus shipping. For foreign orders, order 4 and pay $12.95 each plus $12 shipping, or order 10 or more copies and pay $10.50 each plus shipping. Please note if you’d like a gift acknowledgment included and/or autographed copies.

–> Do Your Holiday Shopping With Us–Discounts on Books for Your Favorite Entrepreneurs
With the holidays coming up, this is a great chance to save money on Shel’s books–they make fabulous gifts for the entrepreneurs, authors, marketers, and business managers in your life, or for those who’d like to be authors or marketers.

–> Recent Media Coverage of Shel and His Work
A new feature: spotlight on some of the places where Shel’s been featured recently.

–> How to Get Grassroots Marketing for Half-Price
Over 300 pages of solid information on lowering your marketing cost, boosting your return

–> Friends and Colleagues Who Want to Help

• Your Chance to Blog at FastCompany.com
• Powerful Interview with Joe Sugarman, and More
• Paulette Ensign’s Publishing Prosperity Course
• JointWinWin.com
• Perfect Networker

–> Hear and Meet Shel, September through November 2008

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
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–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

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