Frugal Marketing Tip, October, 2008
–> Revisiting Postal Direct Mail, Part 1: When?
A lot of marketers think direct-mail–the old-fashioned kind that shows up in your physical mailbox–is the most important tool in their arsenal. But others have been badly burned and are reluctant to try again. So…when does it make economic sense for you to use postal direct mail? (Click here to continue reading)
–> Anatomy of a Promotional Offer
This is a real offer (actually two real offers) that I’m making to you–and then I’m going to analyze it and show you my exact thinking in constructing it. I think this may be extremely helpful in your own marketing, especially since I deliberately violate two key marketing rules. (Click here to continue reading)
–> Friends and Colleagues Who Want to Help
- Your Chance to Blog at FastCompany.com
- Powerful Interview with Joe Sugarman, and More
- Paulette Ensign’s Publishing Prosperity Course
- JointWinWin.com
- Perfect Networker
(Click here to continue reading)
–> Hear and Meet Shel, through November 2008
–> Which of Shel’s Books is Right for You?
–> Latest Additions to the Websites
–> Administrative Information
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Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388