–> Positive Power Spotlight: Anita Roddick/The Body Shop
This month’s Positive Power Spotlight has a guest author: Cynthia Kersey, from her book, Unstoppable. This profile of Anita Roddick, founder of The Body Shop was written a few years ago. Roddick was given the honor of Dame by Queen Elizabeth, sold The Body Shop to L’Oréal in 2006, and died in September, 2007 at age 64.

–> Another Recommended Book: Zentrepreneurism by Allan Holender

–> Holiday Special: Principled Profit
Get a special deal on Principled Profit this holiday season, perfect for gift giving! Order 4 to 9 copies for just $12.95 each plus shipping (actual shipping if they’re all shipped to the same address, or $4.30 each if you’d like them shipped to different addresses), or order 10 or more copies and pay just $10.50 each plus shipping. For foreign orders, order 4 and pay $12.95 each plus $12 shipping, or order 10 or more copies and pay $10.50 each plus shipping. Please note if you’d like a gift acknowledgment included and/or autographed copies.

–> Recent Media Coverage of Shel and His Work
A new feature: spotlight on some of the places where Shel’s been featured recently.

–> How to Get Grassroots Marketing for Half-Price
Over 300 pages of solid information on lowering your marketing cost, boosting your return

–> Friends and Colleagues Who Want to Help

To succeed as an author, you have to break out of the traditional mold.

Have you noticed how tough it can be to make any real impact (much less any real money) selling one copy of one publication to one buyer, whether a printed or electronic book or other publication you self-published or published traditionally? You’ve started hearing about expanding your product line and selling in bulk to companies, and while it’s appealing to you, you don’t have a clue where to start.

My long-time friend and colleague, Paulette Ensign–she gives great hugs, BTW–developed an ongoing support solution you’ll love, going way beyond the tips booklets niche she’s owned for almost two decades. It’s her Publishing Prosperity program. She and her hand-picked experts (of which I am one–and can vouch for the expertise of quite a few of her other experts) show how to create an entire info products line from a single product, how to sell and license tons of copies and content to companies, associations, and non-bookstores, and how to spend very little of your own money in the process. There’s nothing else like this. Be there when Publishing Prosperity launches at noon Eastern time on Thursday, September 18. You’ll be so glad you did.

–> Hear and Meet Shel, September through November 2008

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

PLEASE VOTE FOR SHEL IN THE WALL STREET JOURNAL-STARTUP NATION BUSINESS CONTEST!
I’ve entered in Green and Innovative categories.

–> Weird Word Books
When you find a “pandect” (book of everything), it can provide hours of enjoyment.

–> Recent Media Coverage of Shel and His Work
A new feature: spotlight on some of the places where Shel’s been featured recently.

–> Parents…Are You Set Up Properly if Something Happens to You?
I’ve had a look at Wear Clean Underwear by Alexis Martin Neely, and I’m very impressed by her clear writing and her words of warning to parents: If you want a good outcome for your not-yet-adult kids in the event of your death, you need to prepare…NOW!

–> Finally–An E-Book Site Puts Authors’ Needs First
Writers: Mark Victor Hansen (of Chicken Soup fame) has just launched a very author-friendly e-book/multimedia content distribution site at http://tinyurl.com/4kpp9h This link will take you to the page here my books are set up. From there, just click on “Register” in the upper right. No fee
to set up, no fee to upload your files (wide range of types), 50% commission.

–> Hear and Meet Shel, September-November 2008

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> A New Way To Have More Frugal Fun–No-Cost Games on FrugalFun.com
Want to win cool stuff? Tired of surfing through content and want a break? Here’s something you’ll want to look at. To play, go to any inner page of FrugalFun.com (not the home page) and click on the game banner at the very top.

–>Administrative Information
Subscribe, unsubscribe, back issues, etc.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

PLEASE VOTE FOR SHEL IN THE WALL STREET JOURNAL-STARTUP NATION BUSINESS CONTEST!
I’ve entered in Green and Innovative categories.

–> SEO Copywriting, Part 2
A few free search engine optimization tools (out of dozens, if not hundreds) to help you with optimizing for search engines.

–> Recent Media Coverage of Shel and His Work
A new feature: spotlight on some of the places where Shel’s been featured recently.

–> How to Get Grassroots Marketing for Half-Price
Over 300 pages of solid information on lowering your marketing cost, boosting your return

–> Friends and Colleagues Who Want to Help

• Read Mark Joyner’s New Book For Free–A Year Before Publication
• Train in Person with Jay Conrad Levinson, Founder of Guerrilla Marketing
• Master speaking coach and media trainer TJ Walker is doing another program to train you as a professional speaker
• Your Chance to be in the Movies

–> Hear and Meet Shel, September-November 2008

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Down to Business

• 5 Ways to Start Your Business With No Money!
• Is It Time to Go Offline?
• Homepage Design: When Scrolling is Better than Clicking
• 7 Ways to Build Your Best Virtual Team
• A Stupidly Simple Trick That Practically *Forces* People To Believe (Almost) Every Word That You Say
• Powerful Headline Shortcuts from Master Marketer Ted Nicholas
• Sidebar MADNESS
• How To Systematically Use Numbers To Get Attention When Speaking
• Performing Better Searches
• Visualize and Affirm Your Desired Outcomes: A Step-by-Step Guide
• How to Write an Earth-Shattering Podcast Episode Title (Part 1)
• Whether You Believe Things are Good or Bad, You’re Right!

Peace & Politics

• Open Internet
• Hopes for Peace in Israel and Palestine
• Georgia on My Mind
• Seven Million Steps

Frugal & Fashionable Living

• How Your Event Planning Can Make a Difference in Farmers’ Lives
• The New Shopping Model: Different For Vendors, Different for Consumers

Ethics Articles

• The Power of Trust
• Make a Difference
• The Business Covenant: An Ethics Fable
• The Word Ethics Seems to be Everywhere-So Have Ethics Problems Been Solved With Our New-Found Awareness?
• 6 Steps to Making a Good Impression… Every Time
• Take Out Your “Head Trash”
• When Is a Good Deal Too Good?

Because you’re reading this, you’re not a member of the “booboise”–a middle-class ignoramous. That word (pronounced boob-wa-zee, and synthesizizing boob with bourgeous, was invented by the noted cynic H.L. Mencken, according to Dewdroppers, Waldos, and Slackers: A Decade-by-Decade Guide to the Vanishing Vocabulary of the Twentieth Century by Rosemarie Ostler.

Was that paragraph “orexigenic”?–did it whet your appetite (in this case, for more strange words)? Orexigenic is an entry in my favorite word book, Mrs. Byrne’s Dictionary of Unusual, Obscure, and Preposterous Words by Josefa Heifetz Byrne (violin superstar Jascha Heiftez’s daughter).

If so, maybe you need a “pandect”–a book of everything. That one, I found in The Penguin Dictionary of Curious and Interesting Words, by George Stone Saussy III.

There are dozens of books like this. Some, of course, are out of print, and you have to browse the shelves of musty old bookstores. And some are just too darned ponderous. But when you find a good one, it can provide hours of enjoyment.

Some ways to use them:

• Open and read a random page
• Build your vocabulary with a page per day
• Play a guess-the-definition game: one person reads the word aloud and spells it, the others write down their guess about what it means
• A variation: the reader writes down three or four definitions including the correct one, and the other players which is right–your own home version of the game they play on the NPR quiz shows
• Keep it in your bathroom, your home office, or your family room for the amusement and instruction of you and your visitors

A new feature: spotlight on some of the places where Shel’s been featured recently.

Shel was quoted for at least the eighth time in Entrepreneur Magazine, and the story (on horizontal marketing) was picked up by MSNBC as well as the Washington Post. Click on the highlighted words to read it.

Also, a very nice feature on Shel’s green and ethical philosophy on the Green Parent blog (complete with family photo)

Monster.com quoted me about building in fun time on business trips.

Hour-long interview by Scott Andrews of Arriive Business Innovations Radio (scroll down until you see the August 20 show, “Real-world Marketing with Shel Horowitz”)

Another audio interview, covering a wide-ranging discussion on marketing and ethics, with Shannon Cherry of Be Heard Communications:
http://www.startupspark.com/success-secrets-shel-horowitz/#comment-47588

Was quoted as the contrary voice in an article about technological approaches to relationship management in L.A. Business Journal (access restricted only to subscribers)

Featured in an Indiana newspaper article about how to throw a cheap birthday party for kids

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

Wednesday, October 8, 3 p.m. Eastern/noon Pacific: “When 1126 Other Books Were Published Today, How Will Yours Succeed?”  Mitchell Levy of HappyAbout interviews Shel. 218-339-4300, Participant code: 715975#

October 8th, Online: Recently I was interviewed for the International Association of Solopreneurs site–just launched and offering prizes: http://www.solopreneurs.org.  My interview will be available on October 8th.  And over the next 30+ days you can experience first-hand interviews from other successful solopreneurs and learn much more than theory but practical knowledge about how they have achieved success.
Wednesday, October 15: One of numerous bloggers blogging against poverty for Blog Action Day.

Thursday, October 16, 3 pm ET/noon PT: Cheap and Easy Book Marketing with Shel Horowitz: Powerful online and offline strategies to get your book noticed in the marketplace, from the author of Grassroots Marketing for Authors and Publishers. Muse Online Writers Conference, over the Internet. No charge for any of the numerous Muse events.

Friday, November 7, Manchester, NH, 1:30 p.m. ET: Creative Book Marketing: Fiction and Nonfiction at IBPA/IPNE Publishing University,  (part of a two-day publishing conference). Co-panelist with genre novelist Inanna Arthen.

Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM)
10/6: Ann Latham, UncommonClarity.com

10/20: Steven  Brown, SweatFree.org

Future shows:  11/3, 11/17