Market Your Book with a Postcard, Part 2 of 2: Book Marketing Tip, 8/08

Shel Horowitz’s Book Marketing Tip of the Month, Volume 2, #2, August 2008
Market Your Book with a Postcard, Part 2 of 2
What Should Your Postcard Include

Front side:
Your gorgeous book cover, in full color (Note: companies like Modern Postcard, Tu-Vets, and VistaPrint make this easy and cheap. VistaPrint will even accept back sides done in MS Word.)

Back side, left

  • Title and author
  • Brief enticements such as endorsements, review quotes, awards, mini-synopsis
  • Ordering information for individuals
  • Ordering information for bookstores and libraries
  • Adequate whitespace and font size for easy, comfortable reading

Back side, right
Blank space for personal or stickered message and address

(Shel Horowitz’s latest book, Grassroots Marketing for Authors and Publishers, is his third in a row to win an award. Order at http://www.grassrootsmarketingforauthors.com/ )

This entry was posted on Tuesday, August 26th, 2008 at 2:38 pm and is filed under Book Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Market Your Book with a Postcard, Part 2 of 2: Book Marketing Tip, 8/08”

  1. Shel Horowitz’s Monthly Newsletters » Blog Archive » Shel’s Book Marketing Tip of the Month is Posted, August 2008 Says:
    August 26th, 2008 at 2:40 pm

    [...] Market Your Book with a Postcard, Part 2 of 2 What Should Your Postcard [...]

  2. Market Your Book with a Postcard, Part 2 of 2: Book Marketing Tip … Says:
    August 26th, 2008 at 3:38 pm

    [...] Original post by Shel [...]

  3. Business blog » Market Your Book with a Postcard, Part 2 of 2: Book Marketing Tip … Says:
    August 26th, 2008 at 3:57 pm

    [...] Read the rest of this great post here [...]

  4. Book Marketing Blog Carnival - October 8, 2008 : Selling Books Says:
    October 8th, 2008 at 10:10 am

    [...] Horowitz presents Market Your Book with a Postcard, Part 2 of 2: Book Marketing Tip, 8/08 posted at Shel Horowitz’s Monthly Newsletters: Market With Postcards, Part 2. Shel is the [...]

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