Shel Horowitz’s Book Marketing Tip of the Month, Volume 2, #1, July 2008
Market Your Book with a Postcard, Part 1 of 2
10 Reasons to Promote Your Book with Postcards

• Visit libraries and bookstores, show your book and leave your postcard
• Mail postcards to your local mailing lists to announce author events
• Pass them out at fairs, festivals, and other public events
• When you talk to someone at a trade show or business networking event, give the postcard instead of (or in addition to) your business card
• Excite people who’ve never met a real live author by giving them personally autographed cards–one for them and one for a friend
• Enclose cards with every direct order to get more business from your “word-of-mouth army”
• Enclose when you send press releases, letters of interest about speaking gigs, responses to inquiries about consulting, etc.
• If you’re doing a flier exchange with another author, offer postcards instead of fliers to put in their packages
• Distribute to school classes if you do school gigs, and hope that some show their parents and talk about how much fun you were, and the parents order
• Hand them to clients and suppliers and say, this is my new book

Next month: what to put on your postcard.

(Shel Horowitz’s latest book, Grassroots Marketing for Authors and Publishers, is his third in a row to win an award. Order at http://www.grassrootsmarketingforauthors.com/ )

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