–> This month’s Positive Power Spotlight: Eco-Libris

–> Another Recommended Book: All Marketers are Liars by Seth Godin

–> How to Get Grassroots Marketing for Half-Price
Over 300 pages of solid information on lowering your marketing cost and boosting your return.

–> Hear and Meet Shel

Monday, June 23, 9 a.m. Eastern (and probably podcast replay available). Shannon Cherry will interview me about Marketing Startup Businesses. http://www.startupspark.com

Thursday, June 26, Hidden Tech lunch at Essalon Cafe, Hadley, MA (not speaking–this is face-to-face networking).

Wednesday, September 17, 2-3 p.m. Shel Horowitz and Dina Friedman sign their award-winning books at the Big E (New England-wide fair), West Springfield, MA, in the Massachusetts Pavilion. Free with fair admission (books available for purchase).

Friday, September 19, 9-11 a.m. (yes, you read that right!), “Book marketing,” Independent Publishers of New England Vendor Panel, Hynes Convention Center, Boston, Classroom 105 (in conjunction with NEIBA, New England Independent Booksellers Association conference).

Radio shows: alternate Mondays, 103.3 FM in the Pioneer Valley, valleyfreeradio.org elsewhere, 4 pm ET:
June 16, River Valley market (new natural foods co-op, Green building)
June 30 (probable): Jon Cadoux, founder and president of Peak Organic Brewing Company
July 14 & 28: TBA

–> Latest Additions to the Websites

–> Excellent Free Books that Used to Cost Money
Both Ken Evoy (SiteSell/SiteBuildIt)and Mark Joyner have recently reset the price to zero for the electronic versions of some of their best stuff. Yes, you’ll have to fill out a form or two. Yes, it’s worth it. These are excellent resources.

Ken Evoy’s Make Your Words Sell, one of the best things ever written about copywriting, and especially online copywriting

And his related book, Make Your Content Presell provides a firm sense of the process by which lookers become buyers–without needing to whack them over the head

Mark Joyner’s classics The Irresistible Offer and The Great Formula are books I take down and study again every few months. And I always find something I missed before. The Great Formula even has half a chapter that I wrote .

–> Teleteach for Profit
Learn How to Promote, Run and Sell Interactive Teleclasses & Audio Programs
Marcia Yudkin presents a unique package that includes instruction, resources, and feedback to help you start your own successful teleteaching program. Visit the link to find out more and get a free copy of 66 Ways to Use Teleseminars to Promote Your Business or Your Cause. http://tinyurl.com/3h8faf

–> 5 Internet Marketing Traps That Can Derail Your Business
The Blog Squad is giving you a chance to learn from their mistakes so you can make twice as much
money in 2008, in half the time. You don’t want to miss this free session on June 24. Presented by The Blog Squad, Patsi Krakoff and Denise Wakeman, in partnership with Kathleen Gage, the Street Smarts Marketer — Tuesday, June 24 @ 6 p.m. ET

Of course, you know there’s a reason for the freebie: it’s a preview call to introduce you to a 4-week, in-depth mentoring program starting July 1, 2008. Even if the course doesn’t work for you, the free call will provide plenty of valuable information you can’t afford not to know. Click here to register.

–> Get Noticed in a Big Way!
Jill’s new book, GET NOTICED … GET REFERRALS, will be released on JUNE 26TH and we want to give you thousands of dollars worth of valuable and unique gifts from her colleagues – speakers and authors who are the best of the best!  Jill’s new book teaches you how to get noticed and become influential using an intuitive, people oriented approach that will serve you throughout your career. SIGN UP TODAY to receive Jill’s newsletter and this generous, empowering one-time offer on JUNE 26TH. GET NOTICED IN A BIG WAY – today!  http://www.jilllublin.com/newsletter.php

–> Join the Call: U.S. Business Leaders’ Call for Strong, Science-Based Global Warming Legislation
Last year, 26 major corporations-including General Electric, Ford Motor Company, and Duke Energy-called on Congress to pass aggressive climate legislation that will help significantly reduce global warming pollution. These leaders recognize that implementing solutions to global warming is smart for business. Strong climate policy will spur investments in clean energy technologies, create new jobs, and reduce our dependence on oil. Now, small businesses are joining this call to action. Congress needs to hear directly from the business community that we can protect the climate and boost the economy at the same time. Please urge local businesses and your local Chamber of Commerce to sign our call to action today.

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

This entry was posted on Monday, June 16th, 2008 at 2:12 pm and is filed under Newsletter Information, Positive Power of Principled Profit Spotlight, Recommened Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.