Shel Horowitz’s Frugal Marketing Tip, June, 2008
–> Other Web 2.0 Sites, Pt 2
Finishing up our extended series on Web 2.0, a few more ways to get known (at no cost) in Cyberspace. First, we talked about Facebook and similar sites, then blogs last month, and now, a roundup of other ways to get noticed.
–> How to Get Grassroots Marketing for Half-Price
Over 300 pages of solid information on lowering your marketing cost, boosting your return
–> Which of Shel’s Books is Right for You?
–> Teleteach for Profit
Learn How to Promote, Run and Sell Interactive Teleclasses & Audio Programs
Marcia Yudkin presents a unique package that includes instruction, resources, and feedback to help you start your own successful teleteaching program. Visit the link to find out more and get a free copy of 66 Ways to Use Teleseminars to Promote Your Business or Your Cause. http://tinyurl.com/3h8faf
–> How to Make a Major Impact
JV maven Ken McArthur’s long-awaited book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World is being launched today starting at 1 pm US Eastern Daylight time, with a ton of bonuses including one from me–and 100 hours of no-cost top-level audio training on the Impact Factor site. I haven’t seen the book yet, but I’ve followed Ken’s process of writing, and the amazing way he turned this launch into a months-long internship on Internet marketing, imparting skills to others while building the launch in the best win-win People first fashion. The quality of information he provides is superior, plus he’s a really nice guy; I fully expect the book to be worthy of him. When the time comes for me to update Principled Profit: Marketing That Puts People First, I expect to include his story, as I just love the way he embraced the idea that he can profit by making everyone he knows into a better marketer.
–> Another Free Resource: Make Your Words Sell
This ebook previously sold for $29.95 but you can get your copy free and learn the exact steps for turning your words into “money-in-your-pocket.”
–>Finally–An E-Book Site Puts Authors’ Needs First
Writers: Mark Victor Hansen (of Chicken Soup fame) has just launched a very author-friendly e-book/multimedia content distribution site at http://tinyurl.com/4kpp9h This link will take you to the page here my books are set up. From there, just click on “Register” in the upper right. No fee
to set up, no fee to upload your files (wide range of types), 50% commission.
–> A No-Cost Way to Connect with Reporters Seeking Stories
My friend Peter Shankman, a very well-connected PR guy in NYC, has started a no-charge service called Help A Reporter Out. He sends queries from reporters a few times a day, and if there’s a good fit, you answer the journalist. And he gets some leads that never make it to Profnet/PR Leads. This should be a no-brainer. If you get one good lead in a year, it’s worth it. He has passed on leads from the NY Times and Washington Post, as well as lesser venues–but be respectful of the need to only pitch on-topic. Sign up at www.helpareporter.com
–> How to Be A Best Selling Author
* Warren Whitlock’s How to Be a Bestselling Author Course (how to strategically leverage interest in your book)
–> For Parents…Are You Set Up Properly if Something Happens to You?
I’ve had a look at Wear Clean Underwear by Alexis Martin Neely, and I’m very impressed by her clear writing and her words of warning to parents: If you want a good outcome for your not-yet-adult kids in the event of your death, you need to prepare…NOW!
–> Want a Free E-Copy of Mark Joyner’s “The Great Forumla?”
I guess his giveaway of The Irresistible Offer was a big success, because now Mark Joyner is giving away e-copies of The Great Formula. this is a wonderful book about how to turn one-time customers into ongoing ones–and it includes an essay by me.
Note: If you’re not already in his Simpleology system, you will have to sign up. Mark wants to get something out of the deal too, and what he gets is your e-mail in his system. He’s one of the smartest marketers on the planet and he is doing this as a marketer.
–> Mark Joyner: Conversations with Bestsellers
This one you have to pay for. Internet marketing genius/bestselling author/philosopher of abundance and social change Mark Joyner has released a set of audio conversations with other bestselling authors on how to become one. Includes transcripts and various cool bonuses.
–> Also from Mark: the re-release of his infamous “Mind Control Marketing,” the book that built his reputation years ago as one of the most focused and creative marketers in the world. I confess, I haven’t read this one–but I’ve heard about it for years.
–> You’re invited to join Foundercontact
Christophe Poizat, founder and chairman of the International Network of Social Entrepreneurs (INSE) has invited you to receive a free membership with Foundercontact. Foundercontact International Ltd is a web 2.0 online marketplace designed to bring entrepreneurs into contact with 3500 investors for seed, early stage, or growth capital. With members from 5 continents and 93 different countries, it opens up international business opportunities for entrepreneurs. Sign up at http://www.foundercontact.com/user/register
–> Myanmar Cyclone Relief: Make a Donation to Doctors Without Borders
Sharon Tucci put together a site to funnel donations directly to groups on the ground doing cyclone relief in Burma/Myanmar. Her preferred charity is Doctors Without Borders, but she offers several other choices as well. Note: Donations through this site are administered by an organization that takes a small administrative fee, but makes the process very smooth. If you’d rather give directly, that’s fine too.
–> “Where’s Your Wow!” from Rick Frishman
Rick Frishman’s newest book is “Where’s Your Wow! 16 Ways to Make Your Competitors Wish They Were You” (co-authored with Robyn Spizman). I’ve read the whole thing and I think it’s an excellent introduction to branding. http://www.wheresyourwow.com/.
–> Latest Additions to the Websites
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–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.
Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388
