Books and Bonuses
Two exciting books, both with bonus promotions including a bonus from me–the second one is only today:
1. Where’s Your WOW?: 16 Ways to Make Your Competitors Wish They Were You! , by Rick Frishman and Robin Spizman
Rick is an old friend and I have several of his books, including Guerrilla Publicity and at least one of his Author 101 books. He does good work. he’s also the CEO of one of the best known author PR firms out there. He and frequent collaborator Robin Spizman have teamed up again to do a great introduction to branding. It’s very accessible, understands that branding is about the user experience and not just the traditional branding tools like logos and slogans, includes lots of examples, and would be a great book to read first before delving into anything more technical on this somewhat challenging subject.
(Incidentally, once you’ve read Where’s Your Wow, you might want to get more into customer experience as branding, and my own Principled Profit: Marketing That Puts People First would be a good follow-up. Remember that you can add Grassroots Marketing: Getting Noticed in a Noisy World for half price for the time being.)
2. Arupa Tesolin, who also wrote the intuition book Ting, contacted me out of the blue to tell me about Spark - Raise Your Mind to the Power of Infinity & Create Anything. I requested a review copy and was completely enchanted. A combination of beautiful writing and cool creativity exercises.
She writes,
This spark marks the energetic beginning of the creative process and opens up a space where grand things unfold and the universe becomes a play of invention and possibility…You’ll learn powerful strategies that spark the process of creating no matter what you think or feel or what your current situation is, how to break through the barriers that hold you back from being free to create, and how to magnify and magnetize the things you want so they come rushing towards you like bees to a flower. Even teams and groups can use this book to develop vision and use their creative power to innovate.
Buy Spark TODAY at your favorite major North American retailer for Special Launch Gifts (valued at $600+) including an Author Direct link to Spark Launch.
