Shel Horowitz’s Positive Power of Principled Profit is Posted, April, 2008
Volume 5, #8
–> Positive Power Spotlight: Superquinn
I learned about this innovative and very customer-focused Irish supermarket chain in Stephen M.R. Covey’s book The Speed of Trust (reviewed elsewhere in this issue), where he’s quoted: “Genuine listening ability is one of the few true forms of competitive advantage…Listening is not an activity you can delegate.”
–> Another Highly Recommended Book: The Speed of Trust
by Stephen M.R. Covey with Rebecca R. Merrill
–> How to Get Grassroots Marketing for Half-Price
Over 300 pages of solid information on lowering your marketing cost, boosting your return
–> Two Excellent Events in Europe
1] Responsible Business Summit – the biggest CSR conference in Europe. The conference is likely to sell out, so I recommend booking your ticket this week.
The Summit is taking place on the 13th and 14th May in London, and we are on course to bring together 450 CSR experts from throughout Europe. Speakers on corporate social responsibility, sustainability and business ethics, including:
* Jan Muehlfeit, European Chairman, Microsoft
* Ian Hudson, European President, DuPont
* Ingar Skaug, CEO, Wilh. Wilhelmsen
* Daniel Franklin, Executive Editor, The Economist
* John Imle, Former President, Unocal
2] A Rare and Special Treat: Your Chance to Learn in a Small Group with the Inventor of Guerrilla Marketing, Jay Conrad Levinson–On the French Riviera
–> Rick Frishman is a busy guy; he’s got two things going on that you want to know about.
First, his newest book, “Where’s Your Wow! 16 Ways to Make Your Competitors Wish
They Were You” (co-authored with Robyn Spizman). I haven’t seen this book yet but I’m eagerly waiting for my copy. I have several of their other books and like them all. Big launch party on April 22 with tons of bonuses, etc.: http://snipurl.com/24mvy (page isn’t ready yet–check back on 4/22).
And second, Rick is organizing a big one-day conference just before Book Expo America. He writes,
“Hold the date Thursday May 29. Author 101 University is coming! It will be at the Westin at LAX for one day. This is the day before BEA starts in Los Angeles. This will be an amazing event that will be very exclusive. Only 200 people. I will bring a Publishing Panel of editors, agents and editors. Mark Victor Hansen, David Hancock, Brendon Burchard, Alex Carroll, and the amazing Barbara De Angeles.”
I’ll be attending this event (as well as the Advanced Track at PMA-U the day before). If you’d like to go, *please write to me privately* at this link –I’ll have a registration URL and I think a special offer in a couple of days.
–> A No-Cost Way to Connect with Reporters Seeking Stories
My friend Peter Shankman, a very well-connected PR guy in NYC, has started a no-charge service called Help A Reporter Out. He sends queries from reporters a few times a day, and if there’s a good fit, you answer the journalist. And he gets some leads that never make it to Profnet/PR Leads. This should be a no-brainer–but don’t abuse it. Only answer if you’re approrpiate for the query, or else you’ll spoil it for yourself and everyone else . If you get one good lead in a year, it’s worth it. He has passed on leads from the NY Times and Washington Post, as well as lesser venues. Sign up at www.helpareporter.com
–> Just One Friend Who Wants to Give You Stuff
Warren Whitlock’s How to Be a Bestselling Author Course (how to strategically leverage interest in your book)
–> Which of Shel’s Books is Right for You?
–> Mark Joyner: Conversations with Bestsellers
This one you have to pay for. Internet marketing genius/bestselling author/philosopher of abundance and social change Mark Joyner has released a set of audio conversations with other bestselling authors on how to become one. Includes transcripts and various cool bonuses.
–> Also from Mark: the re-release of his infamous “Mind Control Marketing,” the book that built his reputation years ago as one of the most focused and creative marketers in the world. I confess, I haven’t read this one-but I’ve heard about it for years.
–> Facebook Teleseminar with Mari Smith
If you’re not on Facebook yet, you may be missing valuable business opportunities. If you are on Facebook, are you getting the most out of it for your business? Recently, The Blog Squad grilled Mari Smith about why you need to be on Facebook and how to use the social networking site to be smart about building your business. Now you can get access to the audio program from the live teleseminar for an investment of only $20.
–> You’re invited to join Foundercontact
Christophe Poizat, founder and chairman of the International Network of Social Entrepreneurs (INSE) has invited you to receive a free membership with Foundercontact. Foundercontact International Ltd is a web 2.0 online marketplace designed to bring entrepreneurs into contact with 3500 investors for seed, early stage, or growth capital. With members from 5 continents and 93 different countries, it opens up international business opportunities for entrepreneurs. Sign up at http://www.foundercontact.com/user/register
–> Latest Additions to the Websites
–> Administrative Information
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–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.
Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388
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