Here are all the URLs for this issue. Ah, how I miss the days when e-mail actually worked.

I FORGOT TO PUT THIS ONE IN THE E-MAIL VERSION: If you’d like to save money on PMA-U (formerly known as Publishers Marketing Association University),  register in March to save over $100 on the early bird rate. And use this link and code to take an extra $50 off the price. This seminar immediately preceding Book Expo America (May 27-29)  is a powerful learning experience for independent publishers. I’m not teaching this year but I will be attending (the Wednesday advanced track) and taking plenty of notes. Class descriptions at http://www.pma-online.org/pmau/2008/template.aspx.
Register at
http://www.pma-online.org/pmau/2008/registration.aspx.  Use Discount Code
PMAPU08 to save $50. Info: 310-372-2732, e-mail: info@pma-online.org

–> A Rare and Special Treat: Your Chance to Learn in a Small Group with the Inventor of Guerrilla Marketing, Jay Conrad Levinson–On the French Riviera

–> This Month’s Tip: Selling Books in Strange Places
Venues that you might not have thought about may be very successful.

–> A No-Cost Way to Connect with Reports Seeking Stories
My friend Peter Shankman, a very well-connected PR guy in NYC, has started a no-charge service called Help A Reporter Out. He sends queries from reporters a few times a day, and if there’s a good fit, you answer the journalist. And he gets some leads that never make it to Profnet/PR Leads. This should be a no-brainer. If you get one good lead in a year, it’s worth it. He has passed on leads from the NY Times and Washington Post, as well as lesser venues. Sign up at www.helpareporter.com

–>Friends Who Want to Give You Stuff
This link contains seven giveaways (three around frugal fun, four concerning frugal marketing), several of them time-sensitive\. Even if you usually ignore that part of the newsletter, I strongly recommend you look this batch over. Note to subscribers of Frugal Fun and Frugal Marketing Tips: a few changes since your newsletter was published
http://frugalmarketing.com/newsletters/2008/03/05/friends-and-colleagues-who-want-to-give-you-stuff/

–> Which of Shel’s Books is Right for You?
http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own/

–> Mark Joyner: Conversations with Bestsellers
This one you have to pay for. Internet marketing genius/bestselling author/philosopher of abundance and social change Mark Joyner has released a set of audio conversations with other bestselling authors on how to become one. Includes transcripts and various cool bonuses. http://snipurl.com/21s4r (yes, this is an affiliate link)

–> Hear and Meet Shel
http://frugalmarketing.com/newsletters/2008/01/06/hearmeet-shel-january-to-may-2008/

–> Latest Additions to the Websites
http://frugalmarketing.com/newsletters/2008/03/05/new-on-the-sites-march-2008/

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.
http://frugalmarketing.com/newsletters/administrative-information

Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388
http://www.grassrootsmarketingforauthors.com

http://www.frugalmarketing.com/shop.shtml

Shel Horowitz’s Book Marketing Tip of the Month

With a book about traveling around Mexico in an old VW van, Rich Ligato’s choices of venues may be different from yours. But whatever kind of book you sell, there will be perfect places to sell it–places that have nothing to do with bookstores or websites. Use your creativity, and some of Rich’s techniques.

For lots more creative book marketing ideas, I recommend my own Grassroots Marketing for Authors and Publishers–click here to learn about it.

–Shel Horowitz

Guest Tip By Rich Ligato

We have had the greatest success at unusual events. Our book is a
travel narrative about our three year journey in a VW campervan and
we’ve sold at…

Grape Stomp / Wine Tasting: One weekend, we set up at a the
Julian Grape Stomp and sold 20 books. Drunk people make great customers.

Art Nights: Here in San Diego we have two different “Art Walks” where
local galleries serve finger food and wine to attract buyers. We
simply set up a table next to our van and sold 25 books. The art was
so expensive yet everyone wanted to go home with something.

Farmers Markets: Our local farmers markets charge $20-25. We always
sell between 15-20 books. We secured local radio, tv, newspaper and
magazine interviews at our farmers market. The farmers markets
offer the perfect opportunity to practice sound bites. When the
interviewers asked questions we were practiced and ready with a short,
interesting, funny answer.

Car Shows: Our local car show allows anyone to set up and show off
their car for free. Nobody seemed to mind that we were selling books too.

Travel Club Meeting: We set up at the Discover Baja Travel Club and
sold a bunch of books.

The best thing about these venues is that we get to keep the entire
purchase price. At bookstores signings you generally have to give
them 40-50%. The most important thing is that you put yourself out
there. At first it is uncomfortable. Before you know it…it will be
fun.

Oh, and we always ask the buyer if they would like us to sign their
copy. It’s amazing how the simple act of signing a book causes others
to think “I’ve got to get one too.” We will go for an hour without
selling a book then suddenly someone will purchase one, we’ll make a
big deal of signing it, and the frenzy is on. We’ll sell a pile in 10
minutes.

Rich Ligato
www.vwvagabonds.com

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

Vol. 5, #7

–> Positive Power Spotlight: Herman Miller

–> Friends Who Want to Give You Stuff
This link contains eight giveaways (three around frugal fun, five concerning frugal marketing), *several of them time-sensitive*. Even if you usually ignore that part of the newsletter, I strongly recommend you look this batch over. Note to subscribers of Frugal Fun and Frugal marketing Tips: a few changes since your newsletter was published

–> Which of Shel’s Books is Right for You?

–> Another Recommended Book: Growing Local Value: How to Build Business Partnerships that Strengthen Your Community, by Laury Hammel and Gun Denhart

–> Mark Joyner: Conversations with Bestsellers
This one you have to pay for. Internet marketing genius/bestselling author/philosopher of abundance and social change Mark Joyner has released a set of audio conversations with other bestselling authors on how to become one. Includes transcripts and various cool bonuses.   (yes, this is an affiliate link)

–> Hear and Meet Shel

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

Vol. 11, #10

This Month’s Frugal Marketing Tip: Marketing on Web 2.0 Sites, Part 1: Why Participate in Social Networking?

This Month’s Frugal Fun Tip: Art for Pennies a Picture, Part Two: How to Get Art Books Affordably

Friends Who Want to Give You Stuff
This link contains eight giveaways (three around frugal fun, five concerning frugal marketing), *several of them time-sensitive*. Even if you usually ignore that part of the newsletter, I strongly recommend you look this batch over.

Which of Shel’s Books is Right for You?

Hear and Meet Shel

Latest Additions to the Websites

Administrative Information
Subscribe, unsubscribe, back issues, etc.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Last month, I discussed why to buy art books, and how to pick good ones. With prices of new art books often hitting $70 or $125, of course, you also want to know how I get them for 0-$30. So here we go:

• Look on the remainder shelves. Most bookstores have a section where they sell new books that turned out to be surplus, at a deep discount. You can often find best-sellers from two or three years back, at maybe $3.99–but you can also find coffee-table art and nature books, priced typically between $5 and $25
• * While I’m not a big fan of chain bookstores, they do have great values on art books–Barnes & Noble, in particular, because they publish some of them themselves
• Yard sales, estate sales, used book stores, flea markets, Friends of the Library book sales, and similar used-book venues (sniff the books for mildew and check for water damage before buying)
• Consider the art in obsolete calendars, as well as old National Geographics (both often available for free or very cheap)
• Library discard sales
• Museum stores, while selling most art books for full retail, will sometimes have great deals on a few selected books, and also on catalogs of their current or recent exhibitions

Lots more frugal fun ideas in my 280-page e-book, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook.

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

Maybe the stars are aligned differently, or something–I’ve got a ton of people wanting to give you stuff this month, both on the marketing side (including a couple of resources from some of the world’s top marketers that will really change the whole way you think about marketing) and for lovers of frugal fun. (more…)