This month’s tip: Make meeting planners *insist* on buying your book for every attender–and bonus tip: Enter Mark Joyner’s be-the-next-bestseller contest (deadline coming up)

http://frugalmarketing.com/newsletters/2008/02/21/make-it-impossible-not-to-get-your-book-into-the-hands-of-every-attender/

–> Hear and Meet Shel

http://frugalmarketing.com/newsletters/2008/01/06/hearmeet-shel-january-to-may-2008/

–> Latest Additions to the Websites

http://frugalmarketing.com/newsletters/2008/02/07/new-on-the-sites-february-2008/

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

http://frugalmarketing.com/newsletters/administrative-information

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Mark Joyner’s Best-Seller Contest

Coming to you early this month so you have time to enter Mark Joyner of Simpleology’s be-the-next-bestselling author contest. (He’s been a #1 best selling author at least three times, including not only Amazon but the New York Times and Wall Street Journal lists.) All you have to do is submit a quick little video, by February 26. He’s got quite a package for the person who wins. First, go and read Mark’s new (no-cost) e-book, “The Rise of the Author”–any trend-watcher will benefit from reading this, as it puts a context around many of the changes in publishing over the last couple of decades. Then submit your video (click on :”contest”). If you’re serious about reaching the next level, attend Joyner’s Bestseller Prep School telephone call on February 26.

On to this month’s tip: a no-lose way to get your book to everyone attending your speech

We all know that speaking is a great way to sell books–but that means you’ve got two sales to make: on to the meeting planner, and then again to the members of your audience.

I’ve experimented with some different options on the second sale. I’ve had a meeting planner buy enough copies to give a book to everyone, and another who bought a few cases to use as early-registration bonuses.

But speaker James Malinchak has an even better idea, if you can get into the planning early enough (before the attendance fee is set). This is so cool–he tells meeting planners, “how’d you like to provide every attender with a copy of my book, without paying anything extra?” Of course, the meeting planner is going to say yes–it’s a no-brainer, after all. Then Malinchak tells the planner to simply add the buy-in-bulk discounted cost of the book (including shipping) to the seminar fee! The event planner can even offer autographed copies.

Brilliant. It’s no big deal to go from, say, $79 to $85, considerable extra money in the author’s pocket, considerable added value for the meeting planner and attenders.

Positive Power Spotlight, February ‘08: Laborfair.com

Ensures a fair wage for workers, lets homeowners factor in reputation, and costs less than using an agency.

Another Recommended Book: Ally Relationships by Anthony O. Putman
–> Which of Shel’s Books is Right for You?
http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own/

–> Hear and Meet Shel
http://frugalmarketing.com/newsletters/2008/01/06/hearmeet-shel-january-to-may-2008/

–> Latest Additions to the Websites
http://frugalmarketing.com/newsletters/2008/02/07/new-on-the-sites-february-2008/

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.
http://frugalmarketing.com/newsletters/administrative-information

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

–> A New Way To Have More Frugal Fun–No-Cost Games on FrugalFun.com

Want to win cool stuff? Tired of surfing through content and want a break? Here’s something you’ll want to look at.

I’d always rejected adding games to the site, because most of what I saw required participants to pay for playing–and I don’t believe in that.

But I was approached by a site that costs nothing to play. It’s supported entirely by ad revenues, and it also provides a way to fund this site and keep me willing to provide all the no-cost content I develop. To play, go to any inner page of FrugalFun.com (not the home page) and click on the game banner at the very top.

–> This Month’s Tip: Art Masterworks… for Pennies a Picture, Part 1

–> A Day For Hearts – Congenital Heart Defects (CHD) Awareness Day

http://www.CHDinfo.com/chdaware/

Renowned pediatric heart surgeon and Internet marketer Dr.Mani Sivasubramanian of India is once again sponsoring CHD Awareness Day on February 14. The aim of the event is to highlight the problem of CHD – heart birth defects in
children.

Last year, with the support of many webmasters, ezine publishers and online marketers, thousands of people visited his CHD awareness website – and many more told friends and family about it!

This year, again, you’re invited to visit–and to enjoy the special report he’s created specifically for this day

“How To Succeed Online – Against The Odds”
http://www.Success-Mindset.com/howto.htm

–> Which of Shel’s Books is Right for You?

–> Hear and Meet Shel

–> Latest Additions to the Websites

–>Administrative Information
Subscribe, unsubscribe, back issues, etc.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

16 Barstow Lane
Hadley
MA 01035
United States
–

–> This Month’s Tip: Rebuilding a Business Relationship That Went Bad

–> A Day For Hearts – Congenital Heart Defects (CHD) Awareness Day

http://www.CHDinfo.com/chdaware/

Renowned pediatric heart surgeon and Internet marketer Dr.Mani Sivasubramanian of India is once again sponsoring CHD Awareness Day on February 14. The aim of the event is to highlight the problem of CHD – heart birth defects in
children.

Last year, with the support of many webmasters, ezine publishers and online marketers, thousands of people visited his CHD awareness website – and many more told friends and family about it!

This year, again, you’re invited to visit–and to enjoy the special report he’s created specifically for this day

“How To Succeed Online – Against The Odds”
http://www.Success-Mindset.com/howto.htm

–> Which of Shel’s Books is Right for You?

–> Hear and Meet Shel

–> Latest Additions to the Websites

–>Administrative Information
Subscribe, unsubscribe, back issues, etc.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

16 Barstow Lane
Hadley
MA 01035
United States
–

Want to win cash–or merchandise–prizes? Tired of surfing through content and want a break? Here’s something you’ll want to look at.

I’d always rejected adding games to the site, because most of what I saw required participants to pay for playing–and I don’t believe in that.

But I was approached by a non-gambling game site that costs nothing to play. It’s supported entirely by ad revenues, and it also provides a way to fund this site and keep me willing to provide all the no-cost content I develop. To play, go to any inner page of FrugalFun.com (not the home page) and click on the game banner at the very top.

Down to Business

• Leveraging Your Publicity: Getting More Mileage Out of Your Publicity Success
• Why The Show Must Go Online: The Power of Internet Videos
• A Marketing Checklist: 35 Points to Better and More Cost-Effective Marketing
• Midwest Book Review’s Business Bookshelf

Frugal & Fashionable Living

• Socially Responsible Investing for the Long Term

Global Arts Review

• Midwest Book Review’s Theatre Bookshelf

Global Travel Review

• Midwest Book Review’s Travel Bookshelf

Business Ethics

• Prospects You Don’t Want As Clients
• Socially Responsible Investing for the Long Term

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com