This Month’s Tip: Multiple Publicity Timelines

Knowing when to contact the media might be the difference between coverage and failure.
–> January Special: Order two or more marketing books during January and take an additional five dollars off–mention Book Marketing Newsletter Offer in the comment field

–> Which of Shel’s Books is Right for You?

–> Hear and Meet Shel: In person in Hartford, CT, online, on-air, and over the phone

–> Latest Additions to the Websites

–> Be in an Upcoming Chicken Soup Book, Deadline March 15
I received a call for submissions covering:
Democrat: http://www.democratsoul.com
Republican: http://www.republicansoul.com
Ultimate Dog/Cat/Horse can all be accessed by selecting the links to the
title of interest on http://www.theultimatepetlover.com
Questions/info/direct contact:  Theresa Peluso, teri [at] hcibookspub.com

–> Administrative Information: Subscribe, unsubscribe, back issues, etc.

Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

16 Barstow Lane
Hadley
MA 01035
United States
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http://getresponse.com/r/19zB+0Pkx/t8GLBB3xl

As I write this at the end of January, you might be thinking about Valentine’s Day. And daily newspaper journalists, TV and radio broadcasters, and Internet media are also thinking about Valentine’s stories.

But…at a large monthly magazine, the assignment editor is already thinking about events way in the future: summer vacation stories, back to school, or even Halloween! If you pitch a story a month or two ahead to one of these publications, they’ll just laugh as they hit the delete button. They work six to eight months ahead.

And that means when you pitch these publications, you’ve got to be working seven to nine months out–and then come back to similar pitches for weekly newspapers and magazines perhaps one month to six weeks ahead, and then the short-deadline media outlets maybe two or three weeks ahead, sometimes even less.

It’s a schizophrenic existence, but it means more media coverage for you.

Bonus tips: 1. Your book (nonfiction as well as fiction) may be of seasonal interest even if it doesn’t mention the specific holiday. Any love story has a Valentine tie-in, any that takes place in the summer could be tied to summer stories–as could a book about treating sports injuries.

2. Having trouble finding those tie-ins? Use the same resources that media do: Chase’s Calendar of Events and Celebrate Today

–> Ethical and ecological publisher Chelsea Green

–> January Special: Order two or more marketing books during January and take an additional five dollars off–mention PP Newsletter Offer in the comment field

–> Which of Shel’s Books is Right for You?

–> Another Recommended Book: Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath

–> Hear and Meet Shel: In person in Hartford, CT, online, on-air, and over the phone

–> Bob Burg and John David Mann’s “The Go-Giver”
I’m a huge fan of Bob Burg and his “Winning Without Intimdation” approach–in fact, I even reprint one of his newsletter articles in my award-winning sixth book, Principled Profit: Marketing That Puts People First. Bob’s latest book, “The Go-Giver,” shows how to not only be a giving person, but to harness that giving energy with five principles that lead to personal success. Bob’s sending me a copy and I can’t wait to read it.

Meanwhile, he’s trying to get it onto the Amazon bestseller list on January 17. he writes,

“In appreciation for your constituents who do purchase from Amazon during those two days, we’re going to send them a downloadable set of videos from our Extreme Business Makeovers 2007 event that took place in February in Orlando. We would normally sell these for $297.” To get the videos, visit http://www.thegogiver.com/amazon.html

Important notes: First, this page is not active yet; give it a couple of days (write it on your calendar for January 17). Second this is *not* an affiliate link. I’m doing it to support Bob.

–> Latest Additions to the Websites

–> Administrative Information: Subscribe, unsubscribe, back issues, etc.

Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

–> This Month’s Tip: Conversations, Part 2: Seize the Moment
Chances to build meaningful business relationships–and to enhance your marketing impact–are all around you.

–> Which of Shel’s Books is Right for You?

–> Hear and Meet Shel
In person in Hartford, CT, online, on-air, and over the phone–next appearance is an Internet radio program this Wednesday, January 9, 5 p.m. Eastern/2 p.m. Pacific
–> Last Chance for the Blog Squad/StreetSmart Program
And the very informative no-cost audio

–> Bob Burg and John David Mann’s “The Go-Giver”
I’m a huge fan of Bob Burg and his “Winning Without Intimdation” approach–in fact, I even reprint one of his newsletter articles in my award-winning sixth book, Principled Profit: Marketing That Puts People First. Bob’s latest book, “The Go-Giver,” shows how to not only be a giving person, but to harness that giving energy with five principles that lead to personal success. Bob’s sending me a copy and I can’t wait to read it.

Meanwhile, he’s trying to get it onto the Amazon bestseller list on January 17. he writes,

“In appreciation for your constituents who do purchase from Amazon during those two days, we’re going to send them a downloadable set of videos from our Extreme Business Makeovers 2007 event that took place in February in Orlando. We would normally sell these for $297.” To get the videos, visit http://www.thegogiver.com/amazon.html
Important notes: First, this page is not active yet; give it a
few days (write it on your calendar for January 17). Second this
is *not* an affiliate link.

–> Latest Additions to the Websites

–>Administrative Information
Subscribe, unsubscribe, back issues, etc.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

16 Barstow Lane
Hadley
MA 01035
United States
–
To unsubscribe or to change your contact details, visit:

http://getresponse.com/r/19zx+0KL-/j8GKau38F

I’ve decided to stay with last month’s theme of email conversations for a couple of more issues. Long-time readers will know that I’m very big on building relationships–before you need them–with people who can help you.

Here’s an example of how I turned my negative reaction to an article in a very prominent Internet marketing newsletter (circulation 40,000 or so) into a bylined article in that newsletter. (more…)

–> This Month’s Tip: Own Your Own Winter Sports Equipment
You’d be astonished at how much cheaper it is to own your own skis or other winter sports equipment. I’ve done the math for you.

–> Which of Shel’s Books is Right for You?

–> Hear and Meet Shel
In person in Hartford, CT, online, on-air, and over the phone–next appearance is an Internet radio program this Wednesday, January 9, 5 p.m. Eastern/2 p.m. Pacific
–> Last Chance for the Blog Squad/StreetSmart Program
And the very informative no-cost audio

–> Bob Burg and John David Mann’s “The Go-Giver”
I’m a huge fan of Bob Burg and his “Winning Without Intimdation” approach–in fact, I even reprint one of his newsletter articles in my award-winning sixth book, Principled Profit: Marketing That Puts People First. Bob’s latest book, “The Go-Giver,” shows how to not only be a giving person, but to harness that giving energy with five principles that lead to personal success. Bob’s sending me a copy and I can’t wait to read it.

Meanwhile, he’s trying to get it onto the Amazon bestseller list on January 17. he writes,

“In appreciation for your constituents who do purchase from Amazon during those two days, we’re going to send them a downloadable set of videos from our Extreme Business Makeovers 2007 event that took place in February in Orlando. We would normally sell these for $297.” To get the videos, visit http://www.thegogiver.com/amazon.html

Important notes: First, this page is not active yet; give it a
few days (write it on your calendar for January 17). Second this
is *not* an affiliate link.

–> Latest Additions to the Websites

–>Administrative Information
Subscribe, unsubscribe, back issues, etc.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

16 Barstow Lane
Hadley
MA 01035
United States
–
To unsubscribe or to change your contact details, visit:

http://getresponse.com/r/19zx+0KL-/j8GKau38F

“Market Share Doesn’t Matter, Your Competitors are Your Allies, and Nice Guys Finish First: Using Ethics to Succeed in Business” Interview with Scott Andrews, ARRiiVE: Innovations In Business RADIO SHOW: http://www.talkshoe.com/tc/37798 *this Wednesday*, January 9, 5 p.m. Eastern/ 2 p.m. Pacific

Market Share Doesn’t Matter, Your Competitors are Your Allies, and NiceGuys Finish First: Using Ethics to Succeed in Business

Join Shel Horowitz with Scott Andrews, Host of the ARRiiVE: Innovations InBusiness radio show as Shel discusses the importance of business ethics andthe implications of bucking common trends in business ethics, three keys critical to your success, and other secrets to success from his book onPrincipled Profit.

This is a 60-minute internet show which you can find at Talkshoe show ID37798 (http://www.talkshoe.com/tc/37798)

Call in to join the show:Dial (724) 444-7444

Enter 37798 # (Talkcast Show ID)

Enter: 1 # or your Talkshoe PINand/or join from your computer

(with LIVE CHAT!): click here to visit/follow the show: http://www.talkshoe.com/tc/37798

(select “follow the show” box)

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“Grassroots Marketing Techniques for Authors,” AuthorSmart Teleseminars, Thursday, February 7, 2008, 2 pm Eastern/11 a.m. Pacific. Contact: Gail Richards, http://www.authorsmart.com , info AT authorsmart dot com

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“How to Be a Success in Business and Still Hold Your Head Up High,” one-hour live presentation plus end-of-day panel discussion with John Ritzkowitz and Jeanette Cezanne, Managing the Customer Relationship to Maximize ROI, day-long conference, Tuesday, March 25, 2008, Hartford, CT. Contact: Christine Todd Medina, 800-678-3940, cmedina AT lorman dot com

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May 28-June 1, Book Expo America and related events in Los Angeles

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Listen to Shel’s own Principled Profit radio show on WXOJ-FM, 103.3 FM in the Northampton, MA area, or streaming at http://www.valleyfreeradio.org Mondays, 1/14, Tim McNerney, The Repair Collective. 1/28, 2/11, 2/25, 3/10, 3/24 to be announced. All shows at 7 p.m. US Eastern Time.

ARCHIVED SHOWS: Three of my guests have been tech-savvy enough to set up podcasts of their interviews, which you can hear by clicking these links (each will take you to a different site).We hope at some point to get a few of the archived shows on my own sites, as well.

Shel Interviews Jon Reed of Free from Corporate America

Charles Uchu Strader, Gaia Host, on running a cooperative/collective business and on socially responsible web hosting

David Caputo on search engine optimization and avoiding Google’s latest sand traps

DOWN TO BUSINESS MAGAZINE

4 Steps to Getting the Most Out of a Seminar
http://www.frugalmarketing.com/dtb/getting-the-most-seminar.shtml

Ten PR Secrets No One Will Ever Tell You
http://www.frugalmarketing.com/dtb/10-pr-secrets.shtml

How to Make EFFECTIVE To-Do Lists that Work for You
http://www.frugalmarketing.com/dtb/effective-to-do-lists.shtml

GLOBAL TRAVEL REVIEW

Cruising the Alaska Channel
http://www.frugalfun.com/cruising-alaska.html

Around Western Washington State
http://www.frugalfun.com/around-western-washington.html