Shel Horowitz’s December Book Marketing Tip is Posted

Volume 1, #6, December 2007

Tip of the Month: Is Your Author Bio A Grabber or Snoozer? (with a real example inspired by James Bond!)

Another Honor for My Latest Book, Grassroots Marketing for Authors and Publishers (named Cool Book of the Day)

Friends and Colleagues who Want to Help You

Audio replay of 5 Internet Marketing Traps That Can Derail
Your Business
(pretty much an introduction to frugal online marketing). Presented by The Blog Squad (Patsi Krakoff and
Denise Wakeman), in partnership with Kathleen
Gage, of Street Smarts Marketing

Have a Creative Book Marketing Success Story? Be in the next Edition of Beyond the Bookstore
Last month, he was looking for special sales success stories. This month, Brian Jud writes, “Do you have an example of a fun, creative, non-bookstore marketing idea that I could include in the second edition of Beyond the Bookstore, a Publishers Weekly book describing how to sell your books to non-bookstore markets? For example, Pat (an author) was the first person to board a Southwest Airline flight. She sat in the first row and handed a bookmark to each person boarding.”
Use this link to contact Brian.

Which of Shel’s Books is Right for You?

Hear and Meet Shel
In person in Hartford, CT, online, on-air, and over the phone:


Latest Additions to the Websites

Administrative Information
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Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.