Shel Horowitz’s Book Marketing Tip of the Month Is Posted and Ready for You

Volume 1, #5, November 2007

Tip of the Month: A Lesson on Targeting–And On Redirecting the Conversation to Your Advantage

My letter to a clueless writer points out two lessons directly applicable to book promotion.

Have a Special-Sales Success Story?

Sold a quantity of books to a corporation or organization? Tell Brian Jud and you could be featured in the next edition of his popular book, Beyond the Bookstore. I have gained substantial visibility by being mentioned in or contributing to others’ books, and I urge you to look for those chances as well.

Use this link to contact Brian.

Interesting No-Charge Report:

The Internet Marketing Myth, by Russell Brunson

Want to Boost your Graphic Arts Skills?

This e-book by Karen Saunders, “Turn Eye Appeal Into Buy Appeal,” is unusual because not only does it clearly explain and demonstrate graphic design concepts, but it’s written with a clear and on-target sense of graphic design *as a marketing ingredient*–something that’s entirely lacking in the minds of most designers. I’ve been working with designers for decades and I still learned quite a bit. Lifetime satisfaction guarantee, too.

Get Inspired: Spend 14 Minutes with this 91-Year-Old Artist

Watch this video Mark Joyner did of Jacque Fresco, talking about creativity, learning, and more. Very applicable to writers as well as visual artists.

Which of Shel’s Books is Right for You?
Shel’s books on frugal, effective, and ethical marketing–and his very inexpensive e-book on having fun cheaply–make great gifts, too.

Hear and Meet Shel
In person in South Hadley, MA, Hartford, CT, online, on-air, and over the phone:

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Published monthly since July 2007 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

16 Barstow Lane
Hadley
MA 01035
United States

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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.