Comments on: A Lesson on Targeting–And On Redirecting the Conversation to Your Advantage http://frugalmarketing.com/newsletters/2007/11/25/a-lesson-on-targeting-and-on-redirecting-the-conversation-to-your-advantage/ Frugal Fun Tips, Frugal Marketing Tips, Frugal Book Marketing Tips, and Principled Profit Newsletters Sat, 22 Nov 2008 08:42:51 +0000 http://wordpress.org/?v=2.6.3 By: publisher submissions http://frugalmarketing.com/newsletters/2007/11/25/a-lesson-on-targeting-and-on-redirecting-the-conversation-to-your-advantage/#comment-132 publisher submissions Sat, 19 Jul 2008 23:49:07 +0000 http://frugalmarketing.com/newsletters/2007/11/25/a-lesson-on-targeting-and-on-redirecting-the-conversation-to-your-advantage/#comment-132 <strong>publisher submissions...</strong> (Blogger now has backlinks - very similar to the trackback feature in Movable Type. The TrackBack specification was created by Six Apart,... publisher submissions…

(Blogger now has backlinks - very similar to the trackback feature in Movable Type. The TrackBack specification was created by Six Apart,…

]]> By: Shel http://frugalmarketing.com/newsletters/2007/11/25/a-lesson-on-targeting-and-on-redirecting-the-conversation-to-your-advantage/#comment-53 Shel Sat, 29 Dec 2007 02:55:45 +0000 http://frugalmarketing.com/newsletters/2007/11/25/a-lesson-on-targeting-and-on-redirecting-the-conversation-to-your-advantage/#comment-53 Lisa, you hit the bulls-eye. O, the stuff I used to get when I worked for a literary agency, and later as a webzine editor--unbelievable. Lisa, you hit the bulls-eye. O, the stuff I used to get when I worked for a literary agency, and later as a webzine editor–unbelievable.

]]> By: youcansellmorebooks http://frugalmarketing.com/newsletters/2007/11/25/a-lesson-on-targeting-and-on-redirecting-the-conversation-to-your-advantage/#comment-48 youcansellmorebooks Wed, 19 Dec 2007 16:53:29 +0000 http://frugalmarketing.com/newsletters/2007/11/25/a-lesson-on-targeting-and-on-redirecting-the-conversation-to-your-advantage/#comment-48 Shel, Wonderful advice! As the editor of a magazine (HopeKeepers) I can say that I receive some of the most "thrown together" queries and article submissions. About 90% of what I receive looks as though people may have actually read the guidelines--specifically "We are NOT looking for..." and then sent off exactly that. When a query comes via email or on my desk that follows the guidelines perfectly, it has very little competition to actually be published. There is very little "gray" area in submissions. Either people do it VERY well, or they do it VERY poorly! So read the guidelines, friends! And then follow them. They aren't really just guidelines, but rather the secret to getting published. And even if the content is not what we are looking for at the time, if it's done well, we'll do our best to forward it on to someone who may be able to help you or tell our peers about your work. The best advice: do everything in your power to make it EASY for people to say "YES!" to you. Make it hard for them to say no. Follow directions, think like they think, try to save them time, help them look good. Lisa Copen youcansellmorebooks.com Shel,
Wonderful advice!

As the editor of a magazine (HopeKeepers) I can say that I receive some of the most “thrown together” queries and article submissions. About 90% of what I receive looks as though people may have actually read the guidelines–specifically “We are NOT looking for…” and then sent off exactly that.

When a query comes via email or on my desk that follows the guidelines perfectly, it has very little competition to actually be published. There is very little “gray” area in submissions. Either people do it VERY well, or they do it VERY poorly!

So read the guidelines, friends! And then follow them. They aren’t really just guidelines, but rather the secret to getting published. And even if the content is not what we are looking for at the time, if it’s done well, we’ll do our best to forward it on to someone who may be able to help you or tell our peers about your work.

The best advice: do everything in your power to make it EASY for people to say “YES!” to you. Make it hard for them to say no. Follow directions, think like they think, try to save them time, help them look good.

Lisa Copen
youcansellmorebooks.com

]]> By: Shel Horowitz’s Monthly Newsletters » Blog Archive » Shel Horowitz’s Frugal Marketing Tip, December, is Posted for You http://frugalmarketing.com/newsletters/2007/11/25/a-lesson-on-targeting-and-on-redirecting-the-conversation-to-your-advantage/#comment-42 Shel Horowitz’s Monthly Newsletters » Blog Archive » Shel Horowitz’s Frugal Marketing Tip, December, is Posted for You Thu, 06 Dec 2007 08:50:30 +0000 http://frugalmarketing.com/newsletters/2007/11/25/a-lesson-on-targeting-and-on-redirecting-the-conversation-to-your-advantage/#comment-42 [...] This month’s tip: Three lessons drawn from a very inappropriate query http://frugalmarketing.com/newsletters/2007/11/25/a-lesson-on-targeting-and-on-redirecting-the-conve... [...] [...] This month’s tip: Three lessons drawn from a very inappropriate query http://frugalmarketing.com/newsletters/2007/11/25/a-lesson-on-targeting-and-on-redirecting-the-conve... [...]

]]> By: Shel Horowitz’s Monthly Newsletters » Blog Archive » Shel Horowitz’s Book Marketing Tip of the Month Is Posted and Ready for You http://frugalmarketing.com/newsletters/2007/11/25/a-lesson-on-targeting-and-on-redirecting-the-conversation-to-your-advantage/#comment-36 Shel Horowitz’s Monthly Newsletters » Blog Archive » Shel Horowitz’s Book Marketing Tip of the Month Is Posted and Ready for You Mon, 26 Nov 2007 12:26:03 +0000 http://frugalmarketing.com/newsletters/2007/11/25/a-lesson-on-targeting-and-on-redirecting-the-conversation-to-your-advantage/#comment-36 [...] Tip of the Month: A Lesson on Targeting–And On Redirecting the Conversation to Your Advantage [...] [...] Tip of the Month: A Lesson on Targeting–And On Redirecting the Conversation to Your Advantage [...]

]]>