Positive Power of Principled Profit is Posted and Ready for You 11/07

November, 2007: GreenDisk, review of Javatrekker

Positive Power Spotlight: GreenDisk.com
Electronic junk is jamming up our landfills. Here’s an innovative company that’s been doing something about that for over 14 years.

Another Recommended Book: Javatrekker, by Dean Cycon
Dean’s company, Dean’s Beans, was the Positive Power Spotlight for February 2006. His new book is a fascinating look at how business can create and leverage truly meaningful social change–as well as some great travel writing waaay off the beaten track.

Interesting no-charge report: The Internet Marketing Myth, by Russell Brunson

Want to boost your graphic arts skills? This e-book by Karen Saunders, “Turn Eye Appeal Into Buy Appeal,” is unusual because not only does it clearly explain and demonstrate graphic design concepts, but it’s written with a clear and on-target sense of graphic design *as a marketing ingredient*–something that’s entirely lacking in the minds of most designers. I’ve been working with designers for decades and I still learned quite a bit. Lifetime satisfaction guarantee, too.

Which of Shel’s Books is Right for You?
Shel’s books on frugal, effective, and ethical marketing–and his very inexpensive e-book on having fun cheaply–make great gifts, too.

Hear and Meet Shel
In person in South Hadley, MA, Hartford, CT, online, on-air, and over the phone:

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Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

16 Barstow Lane
Hadley
MA 01035
United States

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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.