Shel Horowitz’s November Frugal Marketing Tip is Posted for You

Monday, November 5th, 2007

November, 2007: Pay-Per-Click, Part 4: Fast and Effective PPC Testing Strategies
http://frugalmarketing.com/newsletters/2007/11/05/pay-per-click-part-4-fast-and-effective-ppc-testing-strategies/

When you’re paying for ads, you want every dollar to count. PPC allows very fast testing and measuring–if you know the trick.

Which of Shel’s Books is Right for You?
http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own/

Hear and Meet Shel
In person in South Hadley, MA, Hartford, CT, online, on-air, and over the phone:
http://frugalmarketing.com/newsletters/2007/10/26/hear-and-meet-shel-november-07-through-march-08/

Latest Additions to the Websites

http://frugalmarketing.com/newsletters/2007/11/07/new-on-the-sites-november-2007/

Administrative Information
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Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.