Volume 1, #4, October 2007

The Power of 3rd-Party Gifting: Guest tip from Don McCauley on how to get others to give away teasers for your book.
Nominate Your Book as “Cool Book of the Day” - a new award and you’ve got a good chance.

About Shel’s Award-Winning Book, Grassroots Marketing for Authors and Publishers

Which of Shel’s Other Books is Right for You?
Principled Profit: Marketing That Puts People First (Apex Award Winner)
Grassroots Marketing: Getting Noticed in a Noisy World (Foreword Magazine Book of the Year Finalist)
http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own

Hear and Meet Shel
In person in South Hadley, MA, Hartford, CT, online, on-air, and over the phone:

Latest Additions to the Websites

Administrative Information

Subscribe, unsubscribe, back issues, etc.

Published monthly since July, 2007 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Hear/Meet Shel: November 2007 to March, 2008

“The Blogger’s Code of Ethics,” Featured Guest Blogger, International Association of Online Communicators, <a href=”http://www.IAOCblog.com”>http://www.IAOCblog.com</a>, November 13-16.
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Self-Publishing Panel, National Writers Union Write Angles Conference, Mount Holyoke College, S. Hadley, MA, Saturday, December 1.

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“Grassroots Marketing for Authors and Publishers,” Teleseminar for Advisor Press. Thursday, December 6, 1 p.m. Eastern/10 a.m. Pacific. PHONE NUMBER HAS BEEN CHANGED: Dial 419-400-0203  and use Conference ID: 203612#. Contact: Peter Johnson, 408-400-0400, peter AT advisorpress dot com

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“Grassroots Marketing Techniques for Authors,” AuthorSmart Teleseminars, Thursday, February 7, 2008, 2 pm Eastern/11 a.m. Pacific. Contact: Gail Richards, <a href=”http://www.authorsmart.com”>http://www.authorsmart.com</a> ,
info AT authorsmart dot com

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“How to Be a Success in Business and Still Hold Your Head Up High,” one-hour live presentation plus end-of-day panel discussion with John Ritzkowitz and Jeanette Cezanne, Managing the Customer Relationship to Maximize ROI, day-long conference, Tuesday, March 25, 2008, Hartford, CT. Contact: Christine Todd Medina, 800-678-3940, cmedina AT lorman dot com
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Listen to Shel’s own Principled Profit radio show on WXOJ-FM, 103.3 FM in the Northampton, MA area, or streaming at <a href=”http://www.valleyfreeradio.org”>http://www.valleyfreeradio.org</a>

Mondays, 11/5, Michael Gargian, E2M.org, an innovative model for boosting local economies. 11/26, guest to be announced. 12/3, Lori Martin, Citzenre, which supplis solar electricity to people who can’t or won’t pay to own their own system. 12/24, Internet marketing legend Mark Joyner on social change (a rebroadcast of the powerful call Mark did with me on October 22). All shows at 7 p.m. US Eastern Time.

ARCHIVED SHOWS: Three of my guests have been tech-savvy enough to set up podcasts of their interviews, which you can hear by clicking these links (each will take you to a different site).
We hope at some point to get a few of the archived shows on my
own sites, as well.

Charles Uchu Strader, Gaia Host, on running a
cooperative/collective business and on socially responsible web
hosting: <a href=”http://snipurl.com/1eynb”>http://snipurl.com/1eynb</a>

Charles Uchu Strader, Gaia Host, on running a
cooperative/collective business and on socially responsible web
hosting: <a href=”http://snipurl.com/1eynb”>http://snipurl.com/1eynb</a>

David Caputo on search engine optimization and avoiding Google’s
latest sand traps: <a href=”http://snipurl.com/1eyno”>http://snipurl.com/1eyno</a>

Jon Reed on leaving corporate America, outsourcing issues, the changing climate of business, and more: <a href=”http://www.freefromcorporateamerica.com/archives.php?id=45″ http://www.freefromcorporateamerica.com/archives.php?id=45</a>