Shel Horowitz’s October Positive Power of Principled Profit is Posted for You

Positive Power Spotlight: Armstrong Capital
When you deal in other people’s money, you very quickly butt up against the perception that your company is likely to be crooked. Through his actions in his own business and his education of his peers, Jeff Armstrong of Armstrong Capital is doing what he can to change that. Starting with the very first line of his website: “Straightforward, Honest, Fair….The Way It Should Be.” … Read More


Another Recommended Book: Getting a Grip, by Frances Moore Lappé
The author of Diet for a Small Planet and many other books uses business principles including those fund in The Secret” to help readers demand true democracy.

Mark Joyner is doing a Private No-Cost Seminar–Just For *My* Readers

It helps to have friends in high places. Mark is the best-selling author of The Great Formula (which has a section by me), The Irresistible Offer, Simpleology (all published by John Wiley)…and an extremely successful Internet marketer who actually invented many of the common marketing techniques we see online today. Some people say he even invented e-books. I didn’t use that term but I was offering one in 1995, though; I may just have gotten there first. (grin)

And I became friends with him after he bought a copy of Principled Profit: Marketing That Puts People First through my website!

To sign up: http://frugalmarketing.com/joyner.shtml


Which of Shel’s Books is Right for You?

http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own/

Latest Additions to the Websites

http://frugalmarketing.com/newsletters/2007/10/05/new-on-the-sites-october-2007/
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Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.