October, 2007

Pay-Per-Click, Part 3: Copywriting The Ad

Pay-per-click offers one of the smallest workspaces of any advertising medium. It’s like a small classified ad. You get a headline, a few words of text, and a web address (which I’ve left out of the examples). Yet fortunes have been made with pay-per-click campaigns.

http://frugalmarketing.com/newsletters/2007/10/04/pay-per-click-part-3-copywriting-the-ad/

Mark Joyner is doing a Private No-Cost Seminar–Just For *My* Readers

It helps to have friends in high places. Mark is the best-selling author of The Great Formula (which has a section by me), The Irresistible Offer, Simpleology (all published by John Wiley)…and an extremely successful Internet marketer who actually invented many of the common marketing techniques we see online today. Some people say he even invented e-books. I didn’t use that term but I was offering one in 1995, though; I may just have gotten there first. (grin)

And I became friends with him after he bought a copy of Principled Profit: Marketing That Puts People First through my website!

To sign up: http://frugalmarketing.com/joyner.shtml

Be Paid to Travel

Travel writers (and wannabees), this one’s or you. Daniel Hall, known for his program on how to get gigs on cruise ships, has collaborated with Gina Henry-Cook to put together a series of videos exploring a number of ways to get paid to travel (everyone’s dream, right?). Everything from being a mystery shopper to leading tours to running your own eBay-based import-export business. Don’t be put off by the bad grammar on the sales page–the videos have great information and good grammar. http://snipurl.com/1qdxa (affiliate link).

I’ve done travel writing or over 20 years, as a little sideline. Among other advantages, it makes most trips deductible.

Which of Shel’s Books is Right for You?
http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own/

Latest Additions to the Websites
http://frugalmarketing.com/newsletters/2007/10/05/new-on-the-sites-october-2007/

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Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

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