Volume 1, #3, September 2007

Main Article: Why Seek Publicity?
What exposure in the media can do for you and your book.

http://frugalmarketing.com/newsletters/2007/09/25/why-seek-publicity-for-your-books/

Mark Joyner is doing a Private No-Cost Seminar–Just For *My* Readers
It helps to have friends in high places. Mark is the best-selling author of The Great Formula (which has a section by me), The Irresistible Offer, Simpleology (all published by John Wiley)…and an extremely successful Internet marketer who actually invented many of the common marketing techniques we see online today. Some people say he even invented e-books. I didn’t use that term but I was offering one in 1995, though; I may just have gotten there first. (grin)

And I became friends with him after he bought a copy of Principled Profit: Marketing That Puts People First through my website!

To sign up: http://frugalmarketing.com/joyner.shtml

Get Paid to Travel
Travel writers (and wannabees), this one’s or you. Daniel Hall, known for his program on how to get gigs on cruise ships, has collaborated with Gina Henry-Cook to put together a series of videos exploring a number of ways to get paid to travel (everyone’s dream, right?). Everything from being a mystery shopper to leading tours to running your own eBay-based import-export business. Don’t be put off by the bad grammar on the sales page–the videos have great information and good grammar. http://snipurl.com/1qdxa (affiliate link).

I’ve done travel writing or over 20 years, as a little sideline. Among other advantages, it makes most trips deductible.

About Shel’s Award-Winning Book, Grassroots Marketing for Authors and Publishers

http://frugalmarketing.com/newsletters/2007/07/25/grassroots-marketing-for-authors-and-publishers-authors-best-friend/

Which of Shel’s Other Books is Right for You?
Principled Profit: Marketing That Puts People First (Apex Award Winner)
Grassroots Marketing: Getting Noticed in a Noisy World (Foreword Magazine Book of the Year Finalist)
http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-ownHear and Meet Shel
In Denver/Boulder, CO (on the radio); Las Vegas; South Hadley, MA; worldwide at an online writer’s conference and over Internet radio:

http://frugalmarketing.com/newsletters/2007/09/06/hearmeet-shel-september-to-december-2007/

Latest Additions to the Websites

http://frugalmarketing.com/newsletters/2007/08/26/content-posted-to-my-sites-august-2007/

Administrative Information

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Published monthly since July, 2007 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

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