Volume 1, #3, September 2007

Main Article: Why Seek Publicity?
What exposure in the media can do for you and your book.

http://frugalmarketing.com/newsletters/2007/09/25/why-seek-publicity-for-your-books/

Mark Joyner is doing a Private No-Cost Seminar–Just For *My* Readers
It helps to have friends in high places. Mark is the best-selling author of The Great Formula (which has a section by me), The Irresistible Offer, Simpleology (all published by John Wiley)…and an extremely successful Internet marketer who actually invented many of the common marketing techniques we see online today. Some people say he even invented e-books. I didn’t use that term but I was offering one in 1995, though; I may just have gotten there first. (grin)

And I became friends with him after he bought a copy of Principled Profit: Marketing That Puts People First through my website!

To sign up: http://frugalmarketing.com/joyner.shtml

Get Paid to Travel
Travel writers (and wannabees), this one’s or you. Daniel Hall, known for his program on how to get gigs on cruise ships, has collaborated with Gina Henry-Cook to put together a series of videos exploring a number of ways to get paid to travel (everyone’s dream, right?). Everything from being a mystery shopper to leading tours to running your own eBay-based import-export business. Don’t be put off by the bad grammar on the sales page–the videos have great information and good grammar. http://snipurl.com/1qdxa (affiliate link).

I’ve done travel writing or over 20 years, as a little sideline. Among other advantages, it makes most trips deductible.

About Shel’s Award-Winning Book, Grassroots Marketing for Authors and Publishers

http://frugalmarketing.com/newsletters/2007/07/25/grassroots-marketing-for-authors-and-publishers-authors-best-friend/

Which of Shel’s Other Books is Right for You?
Principled Profit: Marketing That Puts People First (Apex Award Winner)
Grassroots Marketing: Getting Noticed in a Noisy World (Foreword Magazine Book of the Year Finalist)
http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-ownHear and Meet Shel
In Denver/Boulder, CO (on the radio); Las Vegas; South Hadley, MA; worldwide at an online writer’s conference and over Internet radio:

http://frugalmarketing.com/newsletters/2007/09/06/hearmeet-shel-september-to-december-2007/

Latest Additions to the Websites

http://frugalmarketing.com/newsletters/2007/08/26/content-posted-to-my-sites-august-2007/

Administrative Information

Subscribe, unsubscribe, back issues, etc.

Published monthly since July, 2007 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Shel Horowitz’s Book Marketing Tip of the Month – Volume 1, #3, September 2007

Publicity is getting the word out about your product, service, and/or ideas. It brings visibility, credibility, opportunity, and sales.

Publicity provides the seal of approval of a trusted outside source: a journalist. Like testimonials and awards, this third-party validation helps the buyer choose your book in the crowded marketplace. It also means that a lot more people hear about your book.

When you get free publicity rather than pay for advertising, you give up control over the content. But you have the added legitimacy of being chosen to represent your field. Because news coverage at least pretends to be unbiased, it is more valuable than advertising; you get, in a sense, a testimonial—a disinterested, credible party who thinks you’re worthy of positive attention. Many people take news coverage more seriously than advertising—and may be more likely to be influenced by it than by a paid ad.

And sometimes, publicity leads to more contacts that advance your career: a meeting planner contacts you to see about doing a speech, a different journalist sees the story and wants to cover you as well, a company president sees the article and decides you’re the perfect consultant to get that company out of a rut. In short, the book becomes a doorway to ar more lucrative ventures.

Oh yes, and don’t forget that sometimes, an article or a TV or radio interview can actually motivate people to go out and buy that book! Especially if you make it easy by including your website, your phone number (toll-free is ideal), and some kind of special offer.

(Portions of this tip were taken from Grassroots Marketing for Authors and Publishers, and other portions from Grassroots Marketing: Getting Noticed in a Noisy World–and some is original, just for you.)

September, 2007–beginning my fifth year of publishing this newsletter–volume 5, number 1.

Thank you for all the get-well notes after I broke my arm and couldn’t publish an August issue. I’m mending well, though a long way from healed–but I can drive, type, dress myself, and even cook again. It’s even getting a little easier, finally, to figure out a comfortable way to sleep that doesn’t overly irritate my shoulder.

Main Article: Positive Power Spotlight: Ink Solutions
An eco-friendly toner and inkjet company built around environmental awareness.

Another Recommended Book: The Organic Entrepreneur by Maxine Hyndman

Review of a lovely book on ethical entrepreneurship that uses the garden as a business metaphor.
Which of Shel’s Books is Right for You?

http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own/

Hear and Meet Shel
In Denver/Boulder, CO (on the radio); Avon, CT; Las Vegas; South Hadley, MA; worldwide at an online writer’s conference and over Internet radio:
http://frugalmarketing.com/newsletters/2007/09/06/hearmeet-shel-september-to-december-2007/

Latest Additions to the Websites
http://frugalmarketing.com/newsletters/2007/08/26/content-posted-to-my-sites-august-2007/

Administrative Information

Subscribe, unsubscribe, back issues, etc.

Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

September, 2007:

Thank you for all the get-well notes after I broke my arm and couldn’t publish an August issue. I’m mending well, though a long way from healed–but I can drive, type, dress myself, and even cook again. Now if I could figure out a comfortable way to sleep that didn’t irritate my shoulder…

Main Article: PPC, Part 2: Keyword/Key Phrase Analysis

What search terms can you inexpensively dominate–that people are actually searching for?

http://frugalmarketing.com/newsletters/2007/09/06/pay-per-click-part-2-keyword-analysis-and-selection-shel-horowitzs-frugal-marketing-tip-sept-07/

Get Paid to Travel

Daniel Hall, known for his program on how to get gigs on cruise ships, has collaborated with Gina Henry-Cook to put together a series of videos exploring a number of ways to get paid to travel (everyone’s dream, right?). Everything from being a mystery shopper to leading tours to running your own eBay-based import-export business. Don’t be put off by the bad grammar on the sales page–the videos have great information and good grammar. http://snipurl.com/1qdxa (affiliate link).

Which of Shel’s Books is Right for You?

http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own/

Hear and Meet Shel
In Denver/Boulder, CO (on the radio); Avon, CT; Las Vegas; South Hadley, MA; worldwide at an online writer’s conference and over Internet radio:
http://frugalmarketing.com/newsletters/2007/09/06/hearmeet-shel-september-to-december-2007/

Latest Additions to the Websites
http://frugalmarketing.com/newsletters/2007/08/26/content-posted-to-my-sites-august-2007/

Administrative Information

Subscribe, unsubscribe, back issues, etc.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

September, 2007:

Thank you for all the get-well notes after I broke my arm and couldn’t publish an August issue. I’m mending well, though a long way from healed–but I can drive, type, dress myself, and even cook again. Now if I could figure out a comfortable way to sleep that didn’t irritate my shoulder…

Main Article: Creative Carpooling and Other Driving Savings

Earn climate change karma points and save some dollars–ways to use your car more efficiently and less often.

http://frugalmarketing.com/newsletters/2007/09/06/creative-carpooling-and-other-driving-savings-shel-horowitzs-frugal-fun-tip-sept-07/

Get Paid to Travel

Daniel Hall, known for his program on how to get gigs on cruise ships, has collaborated with Gina Henry-Cook to put together a series of videos exploring a number of ways to get paid to travel (everyone’s dream, right?). Everything from being a mystery shopper to leading tours to running your own eBay-based import-export business. Don’t be put off by the bad grammar on the sales page–the videos have great information and good grammar. http://snipurl.com/1qdxa (affiliate link).

Which of Shel’s Books is Right for You?

http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own/

Hear and Meet Shel
In Denver/Boulder, CO (on the radio); Avon, CT; Las Vegas; South Hadley, MA; worldwide at an online writer’s conference and over Internet radio:
http://frugalmarketing.com/newsletters/2007/09/06/hearmeet-shel-september-to-december-2007/

Latest Additions to the Websites
http://frugalmarketing.com/newsletters/2007/08/26/content-posted-to-my-sites-august-2007/

Administrative Information

Subscribe, unsubscribe, back issues, etc.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Connecticut Authors and Publishers Association, Avon, CT: Book Marketing Workshop, Saturday, September 15, 10:30 a.m. Contact: Brian Jud, 860-673-7650, brianjud@bookmarketing.com
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Grassroots Marketing for Authors, radio interview with Linda MacKenzie, Tuesday, October 2, 10:55 a.m. Eastern/7:55 a.m. Pacific, worldwide at http://www.healthylife.net
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Hands-On Low-Cost Marketing Workshop and Keynote on Ethics: Noteworthy USA Conference (for brokers of real estate notes), Las Vegas, NV, Thursday, October 4 (marketing) and Friday, October 5 (ethics). Contact: Linda Marchi, 800-487-1864, linda@noteworthyusa.com
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Book Marketing for Shy and Frugal Authors. Muse Online Writer’s Conference, worldwide, Wednesday, October 10, 7 p.m. Eastern/4 p.m. Pacific. (Huge and wonderful lineup of free programs and resources). Visit: http://www.freewebs.com/themuseonlinewritersconference/
Contact: Lea Schizas museitupeditor@yahoo.ca

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Live call on marketing with David Ewen of Today’s Author, Wednesday, October 17 at 9pm US Eastern Time. Join the call by dialing 646-478-5047

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Self-Publishing Panel, National Writers Union Write Angles Conference, Mount Holyoke College, S. Hadley, MA, Saturday, December 1.

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Listen to Shel’s own Principled Profit radio show on WXOJ-FM, 103.3 FM in the Northampton, MA area, or streaming at http://www.valleyfreeradio.org

Monday, September 24, 7 p.m. US Eastern Time: Steve Jennings, Teens Opposing Poverty, a Virginia nonprofit that involves kids in work with homeless people.

Mondays, 10/15, 11/5, 11/26, 12/3,   7 p.m. US Eastern Time: guests to be announced.
ARCHIVED SHOWS: Three of my guests have been tech-savvy enough to set up podcasts of their interviews, which you can hear by
clicking these links (each will take you to a different site).
We hope at some point to get a few of the archived shows on my
own sites, as well.

Charles Uchu Strader, Gaia Host, on running a
cooperative/collective business and on socially responsible web
hosting: http://snipurl.com/1eynb

David Caputo on search engine optimization and avoiding Google’s
latest sand traps: http://snipurl.com/1eyno

Jon Reed on leaving corporate America, outsourcing issues, the changing climate of business, and more: http://www.freefromcorporateamerica.com/archives.php?id=45

September is back to school time–and a good time to look at lowering your transportation costs, in both time and money.

Think creatively!

Here are three examples from my own life that allowed me to use my car less and helped give me “karma credits” on the global warming issue:

1. A few years ago, we organized a carpool to our kids’ school 12 miles away–which doesn’t sound unusual until you realize that the four families didn’t live anywhere near each other–but it was still less gas and driving to meet at a central point and carpool the last six miles.

2. Recently, I had errands in town (7 miles), and then a doctor’s appointment in a community three miles farther. I threw the bike rack on the car, drove to town, did all my errands including the doctor by bicycle, then picked the car up on my way home.

3. I used the bike rack again when I had to visit four stores and one office, all in half-mile increments. I drove to the only store where I’d have a lot to carry, then biked around to all the others.

As an alternative, I could have walked to the different stores. In the center of town, I often walk. The stores are closely concentrated, I only have to park once, and its healthier and not much slower.

Incidentally, if you live in an urban area (I don’t), it will not only be cheaper to use a bike, but if the distances are 3 to 5 miles or under (which account for the vast majority of trips), the bike will be faster. Rail transit will also be faster than a car. A bus will probably be slower, but when you factor in the costs of parking, gas, maintenance, etc., it’s likely to be cheaper than driving alone–especially if you buy discounted monthly passes. As an added bonus, when you take a bus or train, you can read, use your computer, play a game, whatever.

If you live in a more rural area, at the very least, look at combining several errands on a single trip.

For more frugal fun hints, get your own copy of The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook, all 280 pages, for just $8.50 as an instant download–just click here.

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com