Shel Horowitz’s August Book Marketing Tip
Never Stop Chasing Coverage: Shel Horowitz’s Monthly Book Marketing Tip, August ‘07–Volume 1, No. 2
Lead Article: Never Stop Chasing Coverage
You can get publicity for books long after publication.
http://frugalmarketing.com/newsletters/2007/08/25/never-stop-chasing-coveragebook-marketing-tip-august-07/
About Shel’s Award-Winning Book, Grassroots Marketing for Authors and Publishers
http://frugalmarketing.com/newsletters/2007/07/25/grassroots-marketing-for-authors-and-publishers-authors-best-friend/
Which of Shel’s Other Books is Right for You?
Principled Profit: Marketing That Puts People First (Apex Award
Winner)
Grassroots Marketing: Getting Noticed in a Noisy World (Foreword
Magazine Book of the Year Finalist)
http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own/
Hear and Meet Shel
In Avon, CT; Las Vegas; South Hadley, MA; worldwide at an online
writer’s conference and over Internet radio:
http://frugalmarketing.com/newsletters/2007/07/05/heremeet-shel-july-to-december-07/
Latest Additions to the Websites
Seven articles from Book Expo America, Whole Foods’ ethics dilemma, better press releases, and more
http://frugalmarketing.com/newsletters/2007/08/26/content-posted-to-my-sites-august-2007/About Shel Horowitz, the copywriter/consultant/.author/speaker who makes the world insist on knowing why *you’re* special http://www.frugalmarketing.com/aboutshel.shtml
Administrative Information
Subscribe, unsubscribe, back issues, etc.
http://frugalmarketing.com/newsletters/2007/07/06/administrative-info-frugal-marketing-tips/
Published monthly since July, 2007 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388
