Shel Horowitz’s August Book Marketing Tip

Never Stop Chasing Coverage: Shel Horowitz’s Monthly Book Marketing Tip, August ’07–Volume 1, No. 2

Lead Article: Never Stop Chasing Coverage

You can get publicity for books long after publication.

http://frugalmarketing.com/newsletters/2007/08/25/never-stop-chasing-coveragebook-marketing-tip-august-07/

About Shel’s Award-Winning Book, Grassroots Marketing for Authors and Publishers

http://frugalmarketing.com/newsletters/2007/07/25/grassroots-marketing-for-authors-and-publishers-authors-best-friend/

Which of Shel’s Other Books is Right for You?
Principled Profit: Marketing That Puts People First (Apex Award
Winner)
Grassroots Marketing: Getting Noticed in a Noisy World (Foreword
Magazine Book of the Year Finalist)

http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own/

Hear and Meet Shel
In Avon, CT; Las Vegas; South Hadley, MA; worldwide at an online
writer’s conference and over Internet radio:

http://frugalmarketing.com/newsletters/2007/07/05/heremeet-shel-july-to-december-07/

Latest Additions to the Websites
Seven articles from Book Expo America, Whole Foods’ ethics dilemma, better press releases, and more

http://frugalmarketing.com/newsletters/2007/08/26/content-posted-to-my-sites-august-2007/About Shel Horowitz, the copywriter/consultant/.author/speaker who makes the world insist on knowing why *you’re* special http://www.frugalmarketing.com/aboutshel.shtml

Administrative Information
 Subscribe, unsubscribe, back issues, etc.

http://frugalmarketing.com/newsletters/2007/07/06/administrative-info-frugal-marketing-tips/

Published monthly since July, 2007 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.