PPC–Part 1: Shel Horowitz’s Monthly Frugal Marketing Tip, July 2007 – Volume 11, Number 3

Results of Your Feedback

Based on the very positive feedback I got last month, I’m continuing to publish but changing the newsletter format. Instead of sending the whole issue to you as an e-mail, I’ll send you a brief note, like this, with links to the articles. I got roughly 200 responses to my questions about whether I should keep publishing–and about 120 of them were filtered–yikes. Most of those were so totally innocuous that I’m convinced anything with real content will get blocked. E-mail is just too broken!

I wrote back at least a brief note to everyone I could. If you didn’t hear back from me, it means I either didn’t get your feedback (please re-send) or yours was one of the handful that wouldn’t come in or be copied even after I’d rescued it (or, of course, you didn’t receive my answer). What a time-consuming and frustrating communication method!

Advantages of the New Format for You and for Me
http://frugalmarketing.com/newsletters//?p=5

Main Article: PPC, Part 1.

First in a four-part series on building your business using online classifieds on Google and other search engines. Part 1: Why PPC combines the advantages of traditional classified and display in print, as well as the much wider readership possible online. http://frugalmarketing.com/newsletters/2007/07/04/pay-per-click-part-1-how-it-works/

Article from Grok.com on Understanding Buyer Motivations http://frugalmarketing.com/newsletters/2007/07/03/a-much-deeper-look-at-motivation-to-buy/

Which of Shel’s Books is Right for You?

http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own/

Hear and Meet Shel
In Denver/Boulder, CO (on the radio); Avon, CT; Las Vegas; South Hadley, MA; worldwide at an online writer’s conference and over Internet radio:

http://frugalmarketing.com/newsletters/2007/07/05/heremeet-shel-july-to-december-07/

Latest Additions to the Websites
I haven’t received the list yet from my assistant, but I now we’ve got quite a bit of new stuff. Check http://frugalmarketing.com/newsletters in a day or two.

Administrative Information

Subscribe, unsubscribe, back issues, etc.

http://frugalmarketing.com/newsletters/2007/07/06/administrative-info-frugal-marketing-tips/

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

We’ve now gotten to the minimum number of subscribers, and I will be launching my latest newsletter July 25. Each month, a different frugal marketing idea just for books. If you’d like to subscribe, please click here and respond to the confirmation message.

1. To subscribe to email notifications of any or all of Shel’s newsletters, click here:

2. To Unsubscribe: Scroll to the bottom of the e-mail you received
click the unsubscribe link.

3. E-Mail and Forms Unreliability. If you sent something
that requires a response and did not receive one, please
resend. Or pick up the telephone. (413-586-2388)

4. Please “whitelist” any mail in which the subject contains
“Shel Horowitz”

5. Please link to FrugalMarketing.com (Click here for text and link suggestions)

6. To read back issues May 1997-June 2007: click here;
July 2007-present: click here.

7. Also available: Positive Power of Principled Profit,
Shel Horowitz’s Monthly Frugal Fun Tips, Shel Horowitz’s Grassroots Book Marketing Tip of the Month–sign up using the link in Item #1 of this list (and respond to the confirmation
message)

8. You have my enthusiastic permission to pass around this
newsletter in its entirety.

________________________________________________

Frugal Marketing Tips and Frugal Fun Tips, published monthly
since May 1997 by Shel Horowitz, 16 Barstow Lane, Hadley
Massachusetts 01035 U.S.A.

Thank you for being a reader.

Shel Horowitz–copywriter, marketing consultant, author, speaker
413-586-2388

Sign the Business Ethics Pledge–Help Change the World

Wednesday, July 11, 12 noon Mountain Time. Radio interview: Ethics and Marketing, with Judah Freed, on KENV, 1390 AM, Denver/88.5 FM, Boulder, and worldwide streaming live at http://kgnu.org . Your call-ins are welcome at 303-442-4242. MP3 available after the show (I don’t know for how long) at http://kgnu.org/ht/listings.html?show=Metro
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Connecticut Authors and Publishers Association, Avon, CT: Book Marketing Workshop, Saturday, September 15, 10:30 a.m. Contact: Brian Jud, 860-673-7650, brianjud@bookmarketing.com
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Grassroots Marketing for Authors, radio interview with Linda MacKenzie, Tuesday, October 2, 10:55 a.m. Eastern/7:55 a.m. Pacific, worldwide at http://www.healthylife.net
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Hands-On Low-Cost Marketing Workshop and Keynote on Ethics: Noteworthy USA Conference (for brokers of real estate notes), Las Vegas, NV, Thursday, October 4 (marketing) and Friday, October 5 (ethics). Contact: Linda Marchi, 800-487-1864, linda@noteworthyusa.com
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Book Marketing for Shy and Frugal Authors. Muse Online Writer’s Conference, worldwide, Wednesday, October 10, 7 p.m. Eastern/4 p.m. Pacific. (Huge and wonderful lineup of free programs and resources). Visit: http://www.freewebs.com/themuseonlinewritersconference/
Contact: Lea Schizas museitupeditor@yahoo.ca
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Self-Publishing Panel, National Writers Union Write Angles Conference, Mount Holyoke College, S. Hadley, MA, Saturday, December 1.

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Listen to Shel’s own Principled Profit radio show on WXOJ-FM, 103.3 FM in the Northampton, MA area, or streaming at http://www.valleyfreeradio.org

Monday, July 23, 7 p.m. Eastern: Don Lesser, Pioneer Training, ptraining.com — specifically on ethics issues such as when you can and can’t honestly recommend a colleague.

Monday, August 27 and Monday, September 3: to be announced.
ARCHIVED SHOWS: Three of my guests have been tech-savvy enough to set up podcasts of their interviews, which you can hear by
clicking these links (each will take you to a different site).
We hope at some point to get a few of the archived shows on my
own sites, as well.

Charles Uchu Strader, Gaia Host, on running a
cooperative/collective business and on socially responsible web
hosting: http://snipurl.com/1eynb

David Caputo on search engine optimization and avoiding Google’s
latest sand traps: http://snipurl.com/1eyno

Jon Reed on leaving corporate America, outsourcing issues, the changing climate of business, and more: http://www.freefromcorporateamerica.com/archives.php?id=45

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

It’s yard sale season in North America, where I live. Tons of clothes available dirt-cheap for the careful buyer.

These tips from my old friend Margie Phillips–part of a much longer chapter in The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook on how to buy just about anything very cheaply–can help you reinvigorate clothing you buy at yard sales or thrift shops:

• Spot remover can often save a garment, though some stains–such as perspiration under the arms–are tough to fix.
• Clothing can often be easily modified. For example, Margie doesn’t like the feel of a turtleneck, so she snips the neck off along the seam (to minimize unraveling) and uses it as an ear-warming headband while bicycling.
• Woolen socks with worn out bottoms can be cut to make great under-the-pants-leg warmers–and these, in turn, can make a too-short pair of pants look fashionable.
• Disguise a pair of pants that fit well in the legs but look awkward in the butt by wearing a long top over it.
• Broken zippers, elastics, or fasteners can be replaced.
• If an elastic waistband is too tight, cut a string into the elastic to lengthen the waist.
• Clothes age with frequent washing. Sometimes a garment can be brushed off and aired out outside.
• Wash any used purchase before you wear it.
• Although second-hand shoes are hard to find, since they shape themselves to the previous wearer’s foot, you can often salvage a pair–especially if it’s just a little bit too big–by putting in a thick inner sole.
• Most dry-clean-only clothes can be hand washed in cold water with wool cleaner. Store brands work fine for most things, but for those fancy Ecuadorian sweaters, use real Woolite in cold water, using the gentle cycle of your washing machine.
• Combine an old and new garment to make the old one look new.
• Preserve your fancy duds by wearing old clothes when you don’t need to be dressed up.

Get your own copy of The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook, all 280 pages, for just $8.50 as an instant download–just click here.

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com