Another (Highly) Recommended Book: Infuencer: The Power to Change Anything

Influencer: The Power to Change Anything
By Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan and Al Switzler

As a professional marketer, I’ve read a ton of books on persuasion, influence, and similar topics. Until now, all or them have focused largely on moving people forward to a buying decision in the marketplace.

This is the first book I’ve come across that seeks to explore influence as a tool of widespread positive social change: How to create influence that ends a plague in Africa, builds social and job skills among ex-criminals in San Francisco, brings reading skills to thousands of illiterates in Mexico…Wow!

It’s not a fast read, but this may be one of the most important, life-changing books I’ve ever read. It’s coming out in October (I picked up a pre-release copy at BookExpoAmerica). You can order your advance copy at http://snipurl.com/1oga5

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This entry was posted on Wednesday, July 18th, 2007 at 6:52 am and is filed under Recommened Books, Book Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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