PPC–Part 1: Shel Horowitz’s Monthly Frugal Marketing Tip Is Posted

PPC–Part 1: Shel Horowitz’s Monthly Frugal Marketing Tip, July 2007 – Volume 11, Number 3

Results of Your Feedback

Based on the very positive feedback I got last month, I’m continuing to publish but changing the newsletter format. Instead of sending the whole issue to you as an e-mail, I’ll send you a brief note, like this, with links to the articles. I got roughly 200 responses to my questions about whether I should keep publishing–and about 120 of them were filtered–yikes. Most of those were so totally innocuous that I’m convinced anything with real content will get blocked. E-mail is just too broken!

I wrote back at least a brief note to everyone I could. If you didn’t hear back from me, it means I either didn’t get your feedback (please re-send) or yours was one of the handful that wouldn’t come in or be copied even after I’d rescued it (or, of course, you didn’t receive my answer). What a time-consuming and frustrating communication method!

Advantages of the New Format for You and for Me
http://frugalmarketing.com/newsletters//?p=5

Main Article: PPC, Part 1.

First in a four-part series on building your business using online classifieds on Google and other search engines. Part 1: Why PPC combines the advantages of traditional classified and display in print, as well as the much wider readership possible online. http://frugalmarketing.com/newsletters/2007/07/04/pay-per-click-part-1-how-it-works/

Article from Grok.com on Understanding Buyer Motivations http://frugalmarketing.com/newsletters/2007/07/03/a-much-deeper-look-at-motivation-to-buy/

Which of Shel’s Books is Right for You?

http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own/

Hear and Meet Shel
In Denver/Boulder, CO (on the radio); Avon, CT; Las Vegas; South Hadley, MA; worldwide at an online writer’s conference and over Internet radio:

http://frugalmarketing.com/newsletters/2007/07/05/heremeet-shel-july-to-december-07/

Latest Additions to the Websites
I haven’t received the list yet from my assistant, but I now we’ve got quite a bit of new stuff. Check http://frugalmarketing.com/newsletters in a day or two.

Administrative Information

Subscribe, unsubscribe, back issues, etc.

http://frugalmarketing.com/newsletters/2007/07/06/administrative-info-frugal-marketing-tips/

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.