Shel’s Award-Winning Books–Which Should You Own?

Principled Profit: Marketing That Puts People First

How to use ethics, a cooperative attitude, and the Abundance Principle (kind of like the Law of Attraction) to achieve dramatic success in your business. Find out why this powerful book has been endorsed by Jack Canfield (co-creator of Chicken Soup for the Soul), Mark Joyner (Internet marketing legend and author of several best-selling books), Jay Conrad Levinson (author of the Guerrilla Marketing books, Anne Holland (CEO of and over 70 other entrepreneurs and marketers.

Apex Award winner. DIY Book Award Finalist. Ethan Award nominee. Resold to and republished by publishers inĀ  India and Mexico. A life-changing book.

Grassroots Marketing: Getting Noticed in a Noisy World

Step-by-step hands-on guide to effective and affordable marketing of any product, service, or idea.

Detailed coverage of publicity in the media, face-to-face and phone selling, website and Internet marketing
Foreword Magazine Book of the Year Finalist.

Grassroots Marketing for Authors and Publishers

Updated to 2007, frugal and effective marketing strategies just for books and information products. Almost no overlap with the orignal Grassroots book.

Honorable Mention, Indie Excellence Awards

The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook

280-page e-book on how to have fun cheaply, written up in women’s Day, Reader’s Digest, Bottom Line, etc..

To order, or to read brief descriptions of these books and all other information products Shel offers, please visit this page

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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.