Positive Power of Principled Profit is Posted and Ready for You
With this issue, I’m switching from plain-text e-mail to a blog that lets me format the newsletter more attractively. Each month, you’ll get a summary e-mail like this, and a link to a post that lets you click to any of the stories.
Seminar TODAY: Write, Publish, Promote a Marketable Book
Deadline to register 2 p.m. Eastern if you want to join us live (5 p.m. by phone). Or you can buy the recording at any time.
The New Format for My Newsletters
Advantages to you, the reader–and to me, the editor/publisher
Zappos.com: Positive Power of Principled Profit Spotlight, June 2007
This month’s featured business: “A customer service company that happens to sell shoes.”
Another Recommended Book: The Rise of the Rogue Executive: How Good Companies Go Bad and How to Stop the Destruction
Explaining Enron, WorldCom, and other business ethics scandals
Other Places to Meet/Hear Shel
Speaking in person in Massachusetts and Nevada, and worldwide via phone and/or Internet
Latest Content on Our Websites
Visit http://frugalmarketing.com/newsletters
Shel’s Award-Winning Books–Which Should You Own?
See why experts agree that Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy World are some of the most value-packed resources on marketing that you’ll find. If you think the tips are good, you should try the books!
Book Reviews