The New Format for My Newsletters

I asked for some feedback from subscribers to my Frugal Marketing Tips and Frugal Fun Tips newsletters, which have been running for over ten years.

Clearly the existing format–a long plain-text e-mail newsletter–not only wasn’t working for me anymore, it wasn’t working for my readers either. So I’m moving it to a blog. You’ll still get an e-mail telling you what you’ll get when you click.

Advantages to you: it’ll be prettier, you can easily locate the chunks that interest you, and you can easily comment on any article.

Advantages to me: deliverability is much more likely, the whole thing is easier to archive and it will be easier to get you to see the content of my other newsletters.

I’m sure it will evolve over the next few months. Meanwhile, I hope you enjoy it.

This entry was posted on Sunday, June 17th, 2007 at 9:05 pm and is filed under Newsletter Information. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

(We have disabled the nofollow tag, so your links will be spidered--but all comments are moderated and spammers are not allowed in).




Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.