–> A Few of My Favorite Travel Logistics Tips
As the summer travel season starts for us Northern Hemispherians, some random tidbits of good advice to make the trip itself go smoothly. (Click here to continue reading.)

–> Are You the “Magic Connector” for Shel’s Next Book?
Want to get an acknowledgement in my eighth book,  Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), which will be published in 2010 by Wiley & Sons? Not to mention a few copies you can show around?
I am looking for a personal introduction to someone with enormous credentials in social entrepreneurship/green business who might like to do the Foreword for my forthcoming book.
Because this book can have an enormously positive impact on business owners and on society at large, we want it to have as large a reach as possible. I am hoping for a foreword from someone on the order of

• Al Gore
• Jimmy Carter
• Bill Gates Jr
• Wally Amos
• Muhammad Yunus (founder, Grameen Bank, Nobel Prize winner)
• Wangari Maathai (she won a Nobel for tree-planing campaign in Africa)
• Mark Zuckerberg (founder of Facebook)Biz Stone (co-founder of Twitter)
• Malcolm Gladwell

If you know any of these folks, or someone of comparable stature, I would be very grateful for an introduction. If you make the connection with someone who writes the foreword, I will not only acknowledge you in the book and on the website (with your URL, if you’d like) but also give you a few copies of the published book and also give you some very good publicity in my newsletters, etc.
Please contact me as soon as possible if you can help. http://www.frugalmarketing.com/contactform.shtml

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself.
But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice.
So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the code, GET5OFF. You’ll also receive my two newest e-books free with your purchase.
Get all the details here: http://frugalmarketing.com/newsletters/2009/06/26/my-quandary-your-opportunity/

–> How to Jumpstart Your Market Research–For Pennies, or For Nothing
Here are some quick and easy no-cost ways to begin market research, beginning with your own customers–which I would certainly do before bringing in a firm for more professional results. That way…  (Click here to continue reading.)

–> Are You the “Magic Connector” for Shel’s Next Book?
Want to get an acknowledgement in my eighth book,  Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), which will be published in 2010 by Wiley & Sons? Not to mention a few copies you can show around?
I am looking for a personal introduction to someone with enormous credentials in social entrepreneurship/green business who might like to do the Foreword for my forthcoming book.
Because this book can have an enormously positive impact on business owners and on society at large, we want it to have as large a reach as possible. I am hoping for a foreword from someone on the order of

• Al Gore
• Jimmy Carter
• Bill Gates Jr
• Wally Amos
• Muhammad Yunus (founder, Grameen Bank, Nobel Prize winner)
• Wangari Maathai (she won a Nobel for tree-planing campaign in Africa)
• Mark Zuckerberg (founder of Facebook)Biz Stone (co-founder of Twitter)
• Malcolm Gladwell

If you know any of these folks, or someone of comparable stature, I would be very grateful for an introduction. If you make the connection with someone who writes the foreword, I will not only acknowledge you in the book and on the website (with your URL, if you’d like) but also give you a few copies of the published book and also give you some very good publicity in my newsletters, etc.
Please contact me as soon as possible if you can help. http://www.frugalmarketing.com/contactform.shtml

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself.
But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice.
So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the code, GET5OFF. You’ll also receive my two newest e-books free with your purchase.
Get all the details here: http://frugalmarketing.com/newsletters/2009/06/26/my-quandary-your-opportunity/

Some of the opportunities mentioned may pay commissions. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.

An Associated Press story that quoted me about a la carte vs. full-service public relations ran in USA Today, BNET.com, and Examiner.com, among other places.

Writing, networking, and/or publishing tips on West Coast Writers blog SPAWN’s newsletter (members only), CommonSenzComm blog, Ask Wendy–The Query Queen,

Full-page Q&A interview on social media for Our Blook.

Dafna Michelson is traveling to every state in the U.S., interviewing people who are making a difference in some way. I was one of seven people chosen to represent Massachusetts. The text is posted, and she’s promised to post video as well.

Kare Anderson featured my story of how a giving attitude led to my next book contract, on the How We Partner blog.

Blog Talk Radio interviews on book marketing: with Astrid Stromberg in the U.K., and another show with Deidre Hughey on AuthorBuzz. This was a repeat appearance on Astrid’s show; she’d had me on a few weeks earlier to talk about business ethics.

Another radio show on ethics: the nationally syndicated Midweek Politics with David Pakman (I’m 17 minutes and 46 seconds into this one-hour show).

Toilet Paper Entrepreneur quoted me on success versus failure.

My frugal dating segment on ABC News has aired several times. Still waiting for the other segments we taped.

Also frugal dating tips for the Hattiesburg (MS) American, and a frugal travel tip on homestay organizations for Explore Howard County, an online publication from a newspaper in Maryland. And even an interview in an article about local alternative currencies for The Morning News (Springdale, AR)–I used to be on the Board of our local currency, back in the day.

Here are some quick and easy no-cost ways to begin market research, beginning with your own customers–which I would certainly do before bringing in a firm for more professional results. That way, if you need outside help, the firm will have more guidance about where to start and what to look at, and you’ll benefit both from having the original results immediately and second by getting a deeper level of consulting later:

As the summer travel season starts for us Northern Hemispherians, some random tidbits of good advice to make the trip itself go smoothly

• Pack as little as possible. Ask yourself three questions about every item you pack: Could I manage without it on this trip? Will it cause any hassles at security? Is there a lighter-weight and/or more versatile alternative? Remove any item that gets even one yes.
• Keep passports, tickets, and travel documents on your person (in a hidden money belt or at least a fanny pack). Keep prescription drugs, eyeglasses, hearing aids, computers, cameras, and cell phones–or anything else that would be very hard to replace–in your carry-on.
• Make a mental list of everything you’re putting through the X-ray machine, and make sure you have it all (including your laptop and your shoes) before you leave security.
• If crossing more than two timezones, begin adjusting your schedule a few days before you leave, an hour or half-hour at a time.
• Take a quick nap or two on the plane, but save your deep sleep for when it’s starting to be evening at your destination.
• Drink a lot of water during the flight, and don’t drink alcohol. Don’t bring in bottled drinks from outside the security checkpoint; you’ll have to dump them. You can, however, bring your own water bottle and fill it up from a water fountain or bathroom tap once you’re past security–or just do what I do and get the flight attendants to bring you some.
• Use the bathroom an hour before landing, before the last-minute rush.
• Bring your own high-energy, very portable snacks, but make sure they’ll pass the TSA inspection (trail mix is good, but leave off the chocolate chips; they can get pretty messy)
• Always at least pack a pair of clean underwear and socks in your carry-on, possibly a full change of clothes–we’ve had luggage delayed on several occasions.
• Know where you’re staying the first night, and the best way to get there by public transit (often the best and almost always the cheapest option), pre-reserved rental car, or taxi/car service
• Leave time in your schedule for the unexpected, including a very light first day back home–for recovery, or to take advantage of an opportunity to get bumped

Global Travel Review

• The Travel Bookshelf

Global Arts Review

• The Theatre Bookshelf
• Summer Joyce-a-Baloo Fetes 20th Century’s Most Scrutinized Writer

Down to Business

• The Business Bookshelf
• Crucial Questions to Superior Sales
• How Numbers Can Ruin Your Registration Conversion
• How to Buy a Media List That Gets You, Your Products, and Your Services in Front of the Right People
• Time Management Tips
• Close More Sales
• Why Managers and Supervisors ARE NOT the Best Communicators During Times of Change
• What To Do When You Hear, “I’m Not Interested”
• A 5-Minute Website Tweak That Will Quadruple Your Subscribers
• Leadership: How to Say It
• ABC’s of RSS
• The 8 Critical Rules of the Game and How to Win
• 10 Ways to Help Your Customers Know YOU

Peace & Politics Magazine

• Loving our enemies: The people of Iran

Good Business Blog

• Hey, Guys–Are You Macho Enough to Wear Pink?
• Every Vote Really Does Count
• Amory Lovins: How to Solve the Energy Crisis
• Bernard Madoff Sentenced to 150 Years
• #FreeIran Campaign Turns to the Blogosphere
• Study: Ethics Matters A LOT to Employees
• Ecopsychology Stats, With Marketing Implications
• Reclaiming Family Values as a Progressive Issue on Father’s Day
• Nuclear Power is STILL Shortsighted and Stupid
• Worst Bit of Corporate Gobbledygook of the Day
• What Do Cause Marketing and Health Reform Have in Common?
• How to Run a Super-Successful Social Media-Based Product Launch
• Stupid Marketing Mistake #348: Block Your Own Sales Message
• Is Merck on a Silencing Campaign to Neutralize Its Critics?
• BNET: Why Bing Won’t Bother Google–and What Microsoft Should Do Instead
• Just How Stupid Are These Sploggers Anyway?
• Obama’s Groundbreaking Middle East Speech

–> Can an Org Use Your Book? Part 5: How to Approach the Organization
When you craft your pitch to the organization you want to partner with, keep these things in mind… (Click here to continue reading)

–> Are You the “Magic Connector” for Shel’s Next Book?
Want to get an acknowledgement in my eighth book,  Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), which will be published in 2010 by Wiley & Sons? Not to mention a few copies you can show around?
I am looking for a personal introduction to someone with enormous credentials in social entrepreneurship/green business who might like to do the Foreword for my forthcoming book.
Because this book can have an enormously positive impact on business owners and on society at large, we want it to have as large a reach as possible. I am hoping for a foreword from someone on the order of

• Al Gore
• Jimmy Carter
• Bill Gates Jr
• Wally Amos
• Muhammad Yunus (founder, Grameen Bank, Nobel Prize winner)
• Wangari Maathai (she won a Nobel for tree-planing campaign in Africa)
• Mark Zuckerberg (founder of Facebook)Biz Stone (co-founder of Twitter)
• Malcolm Gladwell

If you know any of these folks, or someone of comparable stature, I would be very grateful for an introduction. If you make the connection with someone who writes the foreword, I will not only acknowledge you in the book and on the website (with your URL, if you’d like) but also give you a few copies of the published book and also give you some very good publicity in my newsletters, etc.
Please contact me as soon as possible if you can help. http://www.frugalmarketing.com/contactform.shtml

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself.
But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice.
So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the code, GET5OFF. You’ll also receive my two newest e-books free with your purchase.
Get all the details here: http://frugalmarketing.com/newsletters/2009/06/26/my-quandary-your-opportunity/

• Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM).
• Tom O’Brien of JointWinWin interviews Shel at 9 pm Thursday, July 2, part of the very ambitious (and no-cost) Make A Difference and Make a Profit: Socially Responsible Business Building Experts Teach You What They Know So You Can Make A Difference series with a whole bunch of marketing superstars.
• The Africa speaking tour is not happening in July, but may be possible for January. If you have any contacts who could come aboard as sponsors, please let me know: http://www.frugalmarketing.com/contactform.shtml or Twitter: @shelhorowitz
• Shel addresses the Holyoke, MA Rotary Club Tuesday, August 11, Noon ET
• If you’re in Western Massachusetts and want to see some amazing art, my stepfather, Michihiro Yoshida, is having another one-man show at the Burnett Gallery, Jones Library, Amherst.
• Paulette Ensign’s Publishing Prosperity Mastermind

–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle,  http://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com

–> Which of Shel’s Books is Right for You?

–> New on the Sites, June 2009

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

When you craft your pitch to the organization you want to partner with, keep these things in mind:

• Focus your inquiry/pitch not on why you want to do this for yourself, but on how it will benefit the organization (please see Part 3 of this series if you need to remind yourself of those reasons)–and on what you can bring to the table to help them, over and above the donation (for example, how you can get them media exposure, how you can open up a new volunteer pool and/or fundraising channel among your workers, how you can get other businesses to donate time, money, or goods and services)
• Come across as thoroughly professional, as some one whose association with the organization adds value to that organization–this should be reflected not only in the quality of your book, but also the quality of your presentation
• Even if you will be donating money to the organization, remember that dealing with your needs could add stress and hassles to the lives of the busy staff and volunteers–so do everything you can to smooth out any rough places for them, and to be as pleasant as possible to deal with. After all, you want them to sing your praises, to want to work with you again, and to recommend you to their colleagues
• Be flexible if you get requests for custom covers or other things you might not expect. Accommodate when possible, but if there are costs to you, it’s not unreasonable to ask the organization to pick up the extra cost

You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this  because, following an e-mail introduction by one of Wiley’s business authors,  I landed the deal and negotiated the contract myself.

This is the latest honor for a self-published book that also was republished in India and Mexico, won an Apex Award for best book in the PR/Marketing world, has been endorsed by 80 entrepreneurs and marketers, and sold 1000 copies to Southwest Airlines. It’s certainly not unheard of for a self-published book to be resold to a major publisher, but it doesn’t happen every day, either.

But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice.

What sort of ideas are we talking about?
This book, even more relevant during today’s global business collapse, shows, among many other things, how…

To put it another way, Principled Profit shows you how to find the *value* in your *values.*

So I’ve got a deal for you!

Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the code, GET5OFF.

Copies for your list and network are an even better deal. Full cases of 68-72 books at just $6 a copy (rounded to 70 per box), plus shipping at cost. Note that only eleven cases are available, though–you’ll want to act fast. This is absolutely the lowest price I’ve ever offered on this book.

To make it even sweeter, I have bonuses for you.  Use that discount code (GET5OFF) to also get my two newest e-books:
Painless Green: 110 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle (just what it says–easy Green stuff you can implement immediately
Web 2.0 Marketing for the 21st Century (an in-depth look at Twitter, Facebook, blogs, and more)