-> This is the Final Issue of Shel Horowitz’s Monthly Frugal Fun Tips

As I’ve mentioned in the past several issues, I set a deadline of March, 2010 for this newsletter to be self-supporting through voluntary donations. You’ve voted with your feet. I have been giving of myself every month in this newsletter all the way back to May, 1997. I’ve told you hundreds of ways to save money on travel, dining, entertainment, kid activities, cheap shopping, recreation, and more. 13 years in, I can’t do it for free anymore, and you don’t want to pay for it. So with this issue, I fold my tent. I’ll still send you the notices of upcoming events and offers, since I’ll be doing that for my paid subscribers to other newsletters—but I’m all done writing this monthly tip. Be sure to scroll down for the final tip; it’s a good one.

If you’d like to say thank-you for all these years of service, and get extremely valuable information a the same time, may I suggest that you purchase one or both of my consumer e-books, both designed to save you many times their very small purchase price:

Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle, which will help you become more Green and save money

The Penny-Pinching Hedonist: How to Live Like Royalty With a Peasant’s Pocketbook, which saves you big bucks on travel, dining, entertainment, and other FUN

NOTE: the above links go to the preview pages. If you want to go directly to the order form, use this link instead.

-> This Month’s Tip: Be Your Own Food Producer

Here in the Northeastern United States, spring is in the air and people are beginning to think about their gardens. If you’ve never had a garden, or even if you don’t have a place for a garden, think about doing so. Consider this… (Click here to continue reading)

-> All Pre-March Clean and Green Memberships Extended

Note: Because February presented some logistical challenges in getting the Club rolling, if you joined the Clean and Green Club in January or February either as a paying member or for the two-month no-cost trial, we are counting your membership as starting from March 1; trial memberships will run through March and April.

There are now well more than one million exact-match hits on Google for “Guerrilla Marketing Goes Green”–wow! I don’t think I’ve ever been involved with something that had this much buzz.

This book is going to make some serious waves. It’s a completely different approach to the business mindset, based in ethics, cooperation, and environmental principles, and it’s generating some significant buzz. Reporters who’ve been interviewing me have been asking a lot deeper questions than I’m accustomed to getting–which is great.

Grab your copy and run your business according to its principles. You may find you suddenly have a significant competitive edge, and that it’s easier to be profitable even during a downturn.

Three formats available: paperback, Kindle, and traditional e-book. However you buy it, be sure to visit

http://guerrillamarketinggoesgreen.com/bonuses to claim the $2600 worth of bonuses (that’s about 120 times the price of the book!).

For paperback, your choice of five bookseller links from the bottom of the home page and several other pages at http://guerrillamarketinggoesgreen.com

For e-books for B&N Nook, Blackberry, iPhone, iPhone Touch, PC and MAC: click here

For Kindle: click here

Oh, and if you’d like to help out with the launch, and at your option earn some very healthy commissions, please visit http://guerrillamarketinggoesgreen.com/submit-a-bonus/jv

-> Hear and Meet Shel

• John Ritskowitz, a/k/a the Marketing Medic, will be interviewing both me and my Guerrilla Marketing Goes Green co-author Jay Conrad Levinson Tuesday, March 16, 3 pm ET/noon PT. This should be interesting, because John is coming up from Connecticut to do the interview live, and Jay will join us by phone from Florida. John and I have known each other online for several years, but have never met. So he’s coming up for the afternoon, we’ll have lunch together, I’ll show him around the farm, I’ll tape an interview with him for my Clean and Green Club, and then he’ll interview me and Jay. By that time, we should be all warmed up and will probably head into some pretty advanced territory. https://www1.gotomeeting.com/register/481396353
• Dave Mathison from Be The Media–a wonderful book, BTW–interviews me on Green markerting. david (at) bethemedia.com
• Just Added! I’ll be speaking in NYC Friday March 19 at GoGreenExpo’s Business Day, 12:30 pm ET, and then signing copies of Guerrilla Marketing Goes Green. Business buyers get in at no charge on Friday (with a relevant business card). If you’d like to attend Saturday and/or Sunday, here’s a discount code (gets you into the Architecture Fair also): visit http://www.gogreenexpo.com and use promo code NYSPEAKER when registering for tickets.
• March 24, I’m doing a teleseminar for Stacy Karacostas on Green and ethical business success: stacy (at) success-stream.com
• April 15, 9 pm ET/6 pm PT: Tweleseminar, “Communicate the Value in Your Values.” Justin Sachs, justin (at) justinsachscompanies.com
• April 24, I’ll be exhibiting at the Sustainability Expo in downtown Amherst, MA: CiccarelloS (at) amherstma.gov
• April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/
• April 29, 3 pm ET/noon PT, I’ll be presenting on Grassroots Book Marketing Strategies for Stephanie Chandler’s virtual Nonfiction Book Writers Conference: Contact janica (at) authoritypublishing.com
• May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT: http://www.aboutcapa.com/capa_university_writers_conferen.htm
• It looks pretty likely that I’ll be speaking on Green Marketing at SolarFest, sometime the weekend of July 16-18, in Tinmouth, Vermont. This is a wonderful event; I attended several years ago, and you can read about it here: http://www.frugalfun.com/solarfest.html
• October 12 at 7pm ET/4 pm PT: My third annual presentation to the MUSE Online Writers Conference. This time, Selling a Self-Published Book to a Traditional Publisher

-> Friends Who Want to Help You

• I’ve listened to several calls with Jack Zufelt over the years, and read a number of his newsletters. He’s smart, aggressive, and not afraid to be direct. $1 gets you a trial of his DNA of Success membership program – read all the details at http://bit.ly/b0C7Cg (affiliate link)
• If you’re a freelancer, consultant or solo professional in any field, I have a book recommendation for you. My friend Ed Gandia and two co-authors just released The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle (Penguin/Alpha). This book is brimming with practical, proven strategies the authors have used to consistently attract great clients, earn high incomes and enjoy a flexible lifestyle. And if you pick up a copy by midnight this Friday, you’ll get up to $321 in extra goodies. To learn more, visit http://www.TheWealthyFreelancer.com/amazon
• There’s no better way to get traditional press (a/k/a mainstream media) covering you than to answer inquiries from reporters looking for sources. I’ve used this strategy to be cited multiple times in the New York Times, Wall Street Journal, Entrepreneur, even Woman’s Day (among many, many others). I subscribe to every service I know about that connects journalists and sources. My old friend Steve Harrison from Radio TV Interview Report has just launched a new one, with no charge for leads. http://bit.ly/bD6WzG (affiliate link). Given how much it costs to advertise in RTIR, this is a real bargain, at zero cost.

-> New on the Sites, March 2010

-> Media Coverage of Shel

-> Which of Shel’s Books is Right for You?

-> Administrative Information

Subscribe, unsubscribe, back issues, etc.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

This is the Final Issue of Shel Horowitz’s Monthly Frugal Fun Tips

As I’ve mentioned in the past several issues, I set a deadline of March, 2010 for this newsletter to be self-supporting through voluntary donations. You’ve voted with your feet. I have been giving of myself every month in this newsletter all the way back to May, 1997. I’ve told you hundreds of ways to save money on travel, dining, entertainment, kid activities, cheap shopping, recreation, and more. 13 years in, I can’t do it for free anymore, and you don’t want to pay for it. So with this issue, I fold my tent. I’ll still send you the notices of upcoming events and offers, since I’ll be doing that for my paid subscribers to other newsletters—but I’m all done writing this monthly tip. Be sure to scroll down for the final tip; it’s a good one.

If you’d like to say thank-you for all these years of service, and get extremely valuable information a the same time, may I suggest that you purchase one or both of my consumer e-books, both designed to save you many times their very small purchase price:

Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle, which will help you become more Green and save money

The Penny-Pinching Hedonist: How to Live Like Royalty With a Peasant’s Pocketbook, which saves you big bucks on travel, dining, entertainment, and other FUN

NOTE: the above links go to the preview pages. If you want to go directly to the order form, use this link instead.

This Month’s Tip: Be Your Own Food Producer

Here in the Northeastern United States, spring is in the air and people are beginning to think about their gardens. If you’ve never had a garden, or even if you don’t have a place for a garden, think about doing so. Consider this:

• Fresh food tastes a LOT better! Once you’ve tasted the real thing, you may never again be able to choke down a cardboard tomato grown 3000 miles away and gas “ripened” to make it turn something resembling red. Even I was astounded at how much flavor the sunflower seeds we grew last year had when we harvested them. I always thought of sunflower seeds as a somewhat tasteless but nutritious food—boy, was I wrong!
• Local organic food has a much lower carbon footprint. Chemical agriculture uses enormous amounts of petroleum products, and so do transportation and storage.
• Local organic food is also healthier. Fruits and vegetables start losing their nutritional value as soon as they’re separated from the plant, so if you pick as you consume, you get more nutrients. And if you’re growing organically, you don’t contaminate your body with as many toxic pesticide residues (though in our polluted world, your produce may not be 100% pesticide-free). And no farmers or gardeners get sick from the chemicals you’re not applying.
• Tending your garden, you’ll get sun, outside time, and even some exercise—not to mention the joy of adding beauty and function to your own life and to the world.
• Growing your own is frugal.If we pay five bucks for a flat of six tomato plants, and those plants yield 1000 fruits (yes, we’ve gotten those kinds of yields, and more), that means each scrumptious tomato costs us half a cent.

If you have a sunny spot outside, so much the better. But even if you don’t, I have a friend who used to live in a basement apartment in densely populated,urban, cold-in-the-winter Providence, Rhode Island. She managed to grow herbs and dwarf tomatoes on her windowsill, despite the very limited amount of sun. If she can do it, you can do it.

I know your time is important, so start small. The first year, maybe all you want to do is something very limited. Try two tomato plants, one or two basils, and some dill. If you’re more ambitious, add a row of green beans. All of these are easy to grow. Other than snipping the flower stalks off the basil (and pulling up weeds every few days), none of these need much maintenance. If you get hooked, try broccoli, carrots, zucchini, and even a couple of rows of corn and one or two sunflowers. We’ve even grown artichokes!

Business Ethics

• The Hijacking of You and The Pivotal Decade

Global Travel Review

• The Travel Bookshelf

Global Arts Review

• The Theatre Bookshelf

Down to Business

• The Business Bookshelf

The Good Business Blog

• Great Ad…Missed Opportunity to Increase Effectiveness
• People’s Victory: VT Senate Says NO to VT Yankee
• Even More Questions About the Google Book Settlement
• Media is Complicit in Accepting Tiger Woods’ Scripted, Unquestioned Apology
• Obama’s Nuclear Plant Pre-Bailout: His Dumbest Move Yet?
• Writing For Young Children About Complex Social Issues: A Diversity Author Shares Her Perspective
• Can A Journalist Whose Child is a Soldier be Objective About THAT War?
• And Now, Back to Our Regularly Scheduled Programming
• A Fun Book About Marketing…A Great Strategy for Product Launch
• If You Don’t Tell Them, How Will They Know You’re Doing the Right Thing?
• Building Cooperative Marketing Relationships: Practicing What I Preach
• Recapping a Rough Week for Progressives
• To Obama and the Dems: Wake Up, Move Left, Be Powerful
• Shills and Specials: Running the Gauntlet on Ocean Drive
• Another Case of Customer Service Stupidity

My eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), was released just over a month ago, and I’ve been completely consumed with launch activities for several months leading up to the release.

Working with a major publisher for the first time in 18 years, I’m keenly aware of the publisher’s high expectations, and doing what I can to make waves. Here’s a bit of what I’ve done:

The partnership strategy

One of the most powerful marketing strategies I advocate in the book is to form alliances with others who are already reaching your key market. And taking my own advice, I put together several alliances in the project. First of all, I brought my co-author in: Jay Conrad Levinson, “the father of Guerrilla marketing,” is a marketing superstar with not only an extremely well-known brand but also a large and well-oiled marketing machine. From reading some of his other books, I had a feeling this concept of Green marketing would resonate with him. He was delighted to be part of this project. And that made it a much bigger book from the publisher’s point of view, and thus gave us considerably more leverage in negotiating a contract. Wiley has been great to work with, and I think part of the reason is that they see this as an important book. Oh yes, and when I asked them to do the book on recycled paper, they said, sure.

Next, I sought a charity partner for the launch. I brought in Green America, which is perfectly aligned with the philosophy of the book. It’s an organization that supports Green, local businesses.

And finally, I went out to my considerable network of bloggers, e-zine publishers, and such, and offered them the opportunity to benefit from promoting the launch: first, by submitting a bonus and getting exposure to everyone who registers as a buyer—resulting in a package of over $2600 worth of extra goodies that anyone who buys the book (no matter where they buy it) can get with a couple of clicks. And second, by launching a membership program in conjunction with the launch, and offering commissions on any sales of that program. So they had two incentives to participate, and these make it sweeter for  buyers of the book as well as for the marketing partners.

What are the results of these three partnerships? On my own, I have access to about 10-12,000 people (depending on how much overlap there is between my newsletter subscribers and my book buyers). Bringing Jay in added 84,000 people. Adding Green America added 94,000. And adding the bloggers/publishers reached another 800,000. So I went from the 10,000 people I could reach on my own to 988,000. In other words, I could reach almost a million people through partnerships. And those partners and their networks are spreading the word even further; as of February 23, exactly one month after the publication date,  hits on Google for “Guerrilla Marketing Goes Green” (exact match) were an extraordinary 1,140,000. I don’t think I’ve ever been involved with anything that got a million hits on Google before.

What did these partner campaigns cost me? Almost nothing. The only things I had to pay out were to cover a few hours of my assistant’s time to set up the infrastructure (less than $200), and the results-based payment to the charity partner. All the rest was just time and creativity.

Partnering was only one strategy in this launch. Tune in next month for more takeaways from this campaign.

REMINDER: Unless you step forward, next month will be the last issue of this newsletter. If you want it to keep going, make your voluntary contribution via paypal: shel@frugalfun.com, specify Book Marketing Tips. You’ll get refunded if we don’t reach a critical mass of funding. Why not do it now, while you’re thinking about it?

-> Snacking Sensibly: Shel Horowitz’s Monthly Frugal Fun Tip, February 2010
Candy…gum…chips…soda…Twinkies (and similar)… Not only is that stuff not at all healthy, it’s amazingly expensive. Get your kids on the road to healthy eating with many healthier and cheaper alternatives. And the younger start, not only will it be easier, but you’ll develop a lifetime of healthy habits.  Click here to continue reading.

-> Hear & Meet Shel, January 2010

• I speak at the two-day Forum Davos conference in Davos, Switzerland, February 9: “Communicate the Value in Your Values and Turn it Into Sales: Effectively Marketing Your Social/Environmental Commitment” (this is the same hall and just after the world-famous Davos World Economic Forum, where people like Bill Clinton speak–I’m extremely excited).
• February 16, Smart Networking Radio, Liz Lynch
• Feburary 17, The Blog Squad, Denise Wakeman
• Feburary 21, WMUA-FM and CSR Wire, Francesca Rhiannon
• Monday, February 22nd at 9:00 pm ET, 6 pm PT, I’ll be leading another teleclass for Hilton Johnson’s organization (which means, once again, you’ll be getting notices about his health coaching and about the other speakers booked that month, which include T. Harv Ecker). This time, my topic is “Create Value from Your Values.”
• February 23, the incredible Sean D’Souza from Psychotactics will interview me about cracking the best-seller list without any kind of big dollar outlay.
• Wednesday, February 24, 5 pm, I’ll be exhibiting my new book and other goodies at the Amherst-Area Chamber’s Buy Local Expo. Somewhere within ten miles of Amherst, MA.
• I’m attending Ryan Lee’s Continuity Summit, March 4-6 in Stamford, CT, http://www.ryanlee.com/rsvp/. He’s not even charging for the seminar, though of course, you’re on your own with lodging. Last year’s conference was excellent, although a bit high-pressure for my taste.
• March 17, Be the Media, Dave Mathison
• March 24, I’m doing a teleseminar for Stacy Karacostas on Green and ethical business success: stacy (at) success-stream.com
• March 26, Passions and Possibilities Project, Sue Oliver
• April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/
• May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT (also in negotiation to speak at both IBPA-U and Book Expo America later that month)

You can also read several recent interviews with me:

• Willi Paul interviews me on sustainability and frugality: http://www.planetshifter.com/node/1455
• Dollar Days, on frugal/ethical marketing and the new Guerrilla Marketing Goes Green book: http://blog.dollardays.com/small-business-expert-interview-shel-horowitz-ethicalgreen-marketing-expert/
• The Examiner, on environmental advocacy, the Greening of my own life, and environmentalism’s intersection with marketing: http://www.examiner.com/x-14744-LA-Renewable-Energy-Examiner~y2010m1d4-Interview-with-Shel-Horowitz-of-Frugal-Marketing
• Dr. Dave Hale interviewing me and other experts on our social media predictions for 2010: http://drdavehaleonline.com/blog/social-media-predictions-for-2010/

-> Friends Who Want to Help

• If you follow me on Twitter, you might notice that some of my Tweets originate from “ShelHorowitzEthicalGreenMarketing”–and that if you click on that origination message, it takes you to the home page for my new book, Guerrilla Marketing Goes Green. I think this is waay cool. If you’d like to get your own branded tweets, from whatever you want to be known for and pointing to the link of your choice, it costs nothing to sign up: http://su.pr/1vpxQN Thanks to Tammy Fennell for developing this, and telling me about it.
• Suzanne Evans is driven by a passion and desire to help business owners discover the key to success – being authentic in their business. In just two years she grew her business from zero to a quarter of a million dollars by helping more people. She thought this growth was normal and when she realized it was not, she wanted to find a way to share her journey with you. In retrospect, she realized that helping more people and making more money begins with finding your own authentic marketing blueprint. The coolest part? When she stopped traditional “salesy” marketing, she made over a half a million dollars. She’s sharing her story on a no-charge call on January 12: http://www.1shoppingcart.com/app/?af=1076845
• At the recommendation of both Mari Smith and my long-time Virtual Assistant Michelle Shaeffer, I just signed up for Backupify, the leading social media Backup provider. Backupify makes secure, automated, daily backups of your online accounts. Backupify supports backup of Twitter, Facebook, Gmail, Wordpress, Basecamp, Flickr, and more… 15 services in total. Too new to know how well it does, but certainly worth trying. Best of all, Backupify is free if you sign up before Jan 31st. Click this link to register.

-> Media Coverage of Shel

Candy…gum…chips…soda…Twinkies (and similar)… Not only is that stuff not at all healthy, it’s amazingly expensive. Get your kids on the road to healthy eating with many healthier and cheaper alternatives. And the younger start, not only will it be easier, but you’ll develop a lifetime of healthy habits.

My kids are now 17 and 22, both seriously into food, and I think some of the reason is that we got them into stuff like the below at age 2 or 3:

• Celery sticks with peanut butter filling the curve (maybe a couple of raisins, for decoration)
• Cheap canned pitted black olives: let them put one on each finger and eat them off one at a time
• Thin slices of tofu, dipped in low-salt soy sauce or Bragg’s Amino sauce, rolled in nutritional yeast, and fried to a crisp
• Dried fruit (we find organic inexpensively at the remainder store or at Trader Joe’s
• Make-your-own whole grain cookies and even crackers–when kids participate in making them, they’re much more interested in eating them
• Darker, richer, less sweet chocolate (most kids will even eat a 55% cocoa bar, especially if it has nuts–and that’s far healthier than the 35% typical in even the better milk chocolates–though personally, I like it around 80%)
• Freshly toasted nuts (2-3 minutes in a toaster oven, and what a flavor and aroma!
• Apple slices with almond butter

Hundreds of others, but I’ll stop there.

-> Creative Cooking with Winter Veggies
This year, in addition to our regular farm share during the summer months, we joined another CSA (Community-Supported Agriculture) farm just for winter vegetables. So our counters are filled with squash, potatoes, and sweet potatoes, while beets, parsnips, and celeriac take up much of our vegetable drawer in the fridge.  So we have to get very creative with our cooking… (click here to continue reading)

-> Hear & Meet Shel, January 2010

• Pioneer Valley Book Launch Event for Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, Broadside Books, Northampton, MA, 7 pm, Tuesday, January 26.
• Roger C Parker, a well-known marketing guy and author of numerous books including Looking Good IN Print (a classic of design principles that’s been on my bookshelf for decades), interviews me about my brand new book Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), Wednesday, February 3, 7 pm ET/4 pm PT. This is for paid members of my co-author’s Guerrilla Marketing Association, but I’m allowed to invite people to the call. Check the Green and Ethical Marketing Page on Facebook http://www.facebook.com/pages/Green-and-Ethical-Marketing-with-Shel-Horowitz/203659771513?ref=mf or my Twitter feed http://twitter.com/shelhorowitz for the call details after January 28.
• I speak at the two-day Forum Davos conference in Davos, Switzerland, February 9: “Communicate the Value in Your Values and Turn it Into Sales: Effectively Marketing Your Social/Environmental Commitment” (this is the same hall and just after the world-famous Davos World Economic Forum, where people like Bill Clinton speak–I’m extremely excited).
• Monday, February 22nd at 9:00 pm ET, 6 pm PT, I’ll be leading another teleclass for Hilton Johnson’s organization (which means, once again, you’ll be getting notices about his health coaching and about the other speakers booked that month, which include T. Harv Ecker). This time, my topic is “Create Value from Your Values.”
• February 23, the incredible Sean D’Souza from Psychotactics will interview me about cracking the best-seller list without any kind of big dollar outlay.
• Wednesday, February 24, 5 pm, I’ll be exhibiting my new book and other goodies at the Amherst-Area Chamber’s Buy Local Expo. Somewhere within ten miles of Amherst, MA.
• I’m attending Ryan Lee’s Continuity Summit, March 4-6 in Stamford, CT, http://www.ryanlee.com/rsvp/. He’s not even charging for the seminar, though of course, you’re on your own with lodging. Last year’s conference was excellent, although a bit high-pressure for my taste.
• March 24, I’m doing a teleseminar for Stacy Karacostas on Green and ethical business success: stacy (at) success-stream.com
• April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/
• May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT (also in negotiation to speak at both IBPA-U and Book Expo America later that month)

You can also read several recent interviews with me:

• Willi Paul interviews me on sustainability and frugality: http://www.planetshifter.com/node/1455
• Dollar Days, on frugal/ethical marketing and the new Guerrilla Marketing Goes Green book: http://blog.dollardays.com/small-business-expert-interview-shel-horowitz-ethicalgreen-marketing-expert/
• The Examiner, on environmental advocacy, the Greening of my own life, and environmentalism’s intersection with marketing: http://www.examiner.com/x-14744-LA-Renewable-Energy-Examiner~y2010m1d4-Interview-with-Shel-Horowitz-of-Frugal-Marketing
• Dr. Dave Hale interviewing me and other experts on our social media predictions for 2010: http://drdavehaleonline.com/blog/social-media-predictions-for-2010/

-> Friends Who Want to Help

• If you follow me on Twitter, you might notice that some of my Tweets originate from “ShelHorowitzEthicalGreenMarketing”–and that if you click on that origination message, it takes you to the home page for my new book, Guerrilla Marketing Goes Green. I think this is waay cool. If you’d like to get your own branded tweets, from whatever you want to be known for and pointing to the link of your choice, it costs nothing to sign up: http://su.pr/1vpxQN Thanks to Tammy Fennell for developing this, and telling me about it.
• Suzanne Evans is driven by a passion and desire to help business owners discover the key to success – being authentic in their business. In just two years she grew her business from zero to a quarter of a million dollars by helping more people. She thought this growth was normal and when she realized it was not, she wanted to find a way to share her journey with you. In retrospect, she realized that helping more people and making more money begins with finding your own authentic marketing blueprint. The coolest part? When she stopped traditional “salesy” marketing, she made over a half a million dollars. She’s sharing her story on a no-charge call on January 12: http://www.1shoppingcart.com/app/?af=1076845
• At the recommendation of both Mari Smith and my long-time Vitual Assistant Michelle Shaeffer, I just signed up for Backupify, the leading social media Backup provider. Backupify makes secure, automated, daily backups of your online accounts. Backupify supports backup of Twitter, Facebook, Gmail, Wordpress, Basecamp, Flickr, and more… 15 services in total. Too new to know how well it does, but certainly worth trying. Best of all, Backupify is free if you sign up before Jan 31st. Click this link to register.

-> Media Coverage of Shel

* Pioneer Valley Book Launch Event for Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, Broadside Books, Northampton, MA, 7 pm, Tuesday, January 26.

* Roger C Parker, a well-known marketing guy and author of numerous books including Looking Good IN Print (a classic of design principles that’s been on my bookshelf for decades), interviews me about my brand new book Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), Wednesday, February 3, 7 pm ET/4 pm PT. This is for paid members of my co-author’s Guerrilla Marketing Association, but I’m allowed to invite people to the call. Check the Green and Ethical Marketing Page on Facebook http://www.facebook.com/pages/Green-and-Ethical-Marketing-with-Shel-Horowitz/203659771513?ref=mf or my Twitter feed http://twitter.com/shelhorowitz for the call details after January 28.

* I speak at the two-day Forum Davos conference in Davos, Switzerland, February 9: “Communicate the Value in Your Values and Turn it Into Sales: Effectively Marketing Your Social/Environmental Commitment” (this is the same hall and just after the world-famous Davos World Economic Forum, where people like Bill Clinton speak–I’m extremely excited).

* Monday, February 22nd at 9:00 pm ET, 6 pm PT, I’ll be leading another teleclass for Hilton Johnson’s organization (which means, once again, you’ll be getting notices about his health coaching and about the other speakers booked that month, which include T. Harv Ecker). This time, my topic is “Create Value from Your Values.”

* February 23, the incredible Sean D’Souza from Psychotactics will interview me about cracking the best-seller list without any kind of big dollar outlay.

* Wednesday, February 24, 5 pm, I’ll be exhibiting my new book and other goodies at the Amherst-Area Chamber’s Buy Local Expo. Somewhere within ten miles of Amherst, MA.

* I’m attending Ryan Lee’s Continuity Summit, March 4-6 in Stamford, CT, http://www.ryanlee.com/rsvp/. He’s not even charging for the seminar, though of course, you’re on your own with lodging. Last year’s conference was excellent, although a bit high-pressure for my taste.

* March 24, I’m doing a teleseminar for Stacy Karacostas on Green and ethical business success: stacy (at) success-stream.com

* April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/

* May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT (also in negotiation to speak at both IBPA-U and Book Expo America later that month)

You can also read several recent interviews with me:

* Willi Paul interviews me on sustainability and frugality: http://www.planetshifter.com/node/1455

* Dollar Days, on frugal/ethical marketing and the new Guerrilla Marketing Goes Green book: http://blog.dollardays.com/small-business-expert-interview-shel-horowitz-ethicalgreen-marketing-expert/

* The Examiner, on environmental advocacy, the Greening of my own life, and environmentalism’s intersection with marketing: http://www.examiner.com/x-14744-LA-Renewable-Energy-Examiner~y2010m1d4-Interview-with-Shel-Horowitz-of-Frugal-Marketing

* Dr. Dave Hale interviewing me and other experts on our social media predictions for 2010: http://drdavehaleonline.com/blog/social-media-predictions-for-2010/

Gina Mollicone-Long’s book Think or Sink impressed me a great deal, looking at the interaction of physiology, emotions, and success. I particularly like her approach to failure as a learning experience. If stress, job worries, or even weight loss issues are dominating your thinking, this book can pull you out of your funk. Visit http://www.ginaml.com/think/ for the book and a pile of bonuses, including my 12 New Year’s Resolutions For a More Ethical, Ecological, Profitable, and Successful Business.

Meanwhile, Jim Garland hopes to raise $10,000 for The Mark Victor Hansen Foundation’s antipoverty/literacy/entrepreneurship training work through his book, The Practical Guide to Exceptional Living. Lots of focus on gratitude and how to discover your ultimate life experience. You get the book, e-book, audiobook, and $2500 in bonuses. http://www.thepracticalguidetoexceptionalliving.com/

If you follow me on Twitter, you might notice that some of my Tweets originate from “ShelHorowitzEthicalGreenMarketing”–and that if you click on that origination message, it takes you to the home page for my new book, Guerrilla Marketing Goes Green. I think this is waay cool. If you’d like to get your own branded tweets, from whatever you want to be known for and pointing to the link of your choice, it costs nothing to sign up: http://su.pr/1vpxQN Thanks to Tammy Fennell for developing this, and telling me about it.

Suzanne Evans is driven by a passion and desire to help business owners discover the key to success – being authentic in their business. In just two years she grew her business from zero to a quarter of a million dollars by helping more people. She thought this growth was normal and when she realized it was not, she wanted to find a way to share her journey with you. In retrospect, she realized that helping more people and making more money begins with finding your own authentic marketing blueprint. The coolest part? When she stopped traditional “salesy” marketing, she made over a half a million dollars. She’s sharing her story on a no-charge call on January 12: http://www.1shoppingcart.com/app/?af=1076845

At the recommendation of both Mari Smith and my long-time Vitual Assistant Michelle Shaeffer, I just signed up for Backupify, the leading social media Backup provider. Backupify makes secure, automated, daily backups of your online accounts. Backupify supports backup of Twitter, Facebook, Gmail, Wordpress, Basecamp, Flickr, and more… 15 services in total. Too new to know how well it does, but certainly worth trying. Best of all, Backupify is free if you sign up before Jan 31st. Click this link to register.