Grassroots Marketing a Finalist for Foreword Magazine's Book of the Year Award

Grassroots Marketing a Finalist for Book of The Year Award

For Immediate Release
Contact: Shel Horowitz, 413-586-2388;
Stephen Morris, 800-639-4099

Horowitz's Book Named "Book of the Year" Finalist

TRAVERSE CITY, MI: ForeWord Magazine, a major independent publishing trade journal, has named Grassroots Marketing: Getting Noticed in a Noisy World, by Hadley, Massachusetts author and business owner Shel Horowitz, a finalist or its prestigious Book of the Year Award as one of the top six business books of 2000 from independent publishers.

Grassroots, ISBN 1-890132-68-3, was published by Chelsea Green, a mid-sized publisher of energy efficiency, agriculture, and business books in White River Junction, VT. Publisher Stephen Morris said he "gave a copy to every one of my authors so they could better promote their own books." Morris and Horowitz met while Horowitz was walking the floor of Book Expo of America (BEA), the book industry's largest US trade show, in 1998, wearing a t-shirt promoting his earlier book, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook. Chelsea Green's booth that year featured a book called The Sustainable Hedonist. Horowitz pointed to his shirt and said, "We need to talk." The book debuted in 2000 at BEA, where Horowitz autographed a copy for Studs Terkel.

Horowitz is the owner of Accurate Writing & More, a copywriting, marketing consulting, and career services firm specializing in creating affordable, effective marketing materials and strategies. Grassroots is his fifth book.

The award winners were announced at Book Expo of America in Chicago on Saturday, June 2. Book Expo of America is the largest trade show for the book industry in the U.S. Horowitz participated in BEA and spoke at the educational conference that preceded it. He is available for interviews.

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